Luxurious vs Pure White
Luxurious (PPG) and Pure White (Sherwin-Williams) come from different manufacturers. Hue-wise, Luxurious belongs to the grey family and Pure White to the beige-greige family. The 34-point LRV gap — 84 for Pure White vs 50 for Luxurious — means Pure White will open up a space more effectively. A ΔE of 18.3 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Luxurious vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Luxurious on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Luxurious comparisons
See how Luxurious stacks up against other well-photographed colors across different brands and tones.







































