Luxurious vs Pure White
Luxurious (PPG) and Pure White (Sherwin-Williams) come from different manufacturers. Hue-wise, Luxurious belongs to the grey family and Pure White to the beige-greige family. The 34-point LRV gap — 84 for Pure White vs 50 for Luxurious — means Pure White will open up a space more effectively. A ΔE of 18.3 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Luxurious vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Luxurious on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Luxurious comparisons
See how Luxurious stacks up against other well-photographed colors across different brands and tones.
White Dove reflects far more light (LRV 83 vs 50), opening up a space where Luxurious encloses it.
Their light reflectance is nearly identical (LRV 52 vs 50), so neither reads brighter in a room.
At LRV 50 vs 30, Luxurious is decisively the brighter choice.
A 10-point LRV gap (60 vs 50) makes Agreeable Gray the marginally brighter of the two.
Accessible Beige reads slightly lighter (LRV 58 vs 50), a gap that shows most in low-lit rooms.
Luxurious reflects far more light (LRV 50 vs 27), opening up a space where Denim Drift encloses it.
A 7-point LRV gap (50 vs 43) makes Luxurious the marginally brighter of the two.
Tranquil Dawn reads slightly lighter (LRV 55 vs 50), a gap that shows most in low-lit rooms.
Luxurious reads slightly lighter (LRV 50 vs 44), a gap that shows most in low-lit rooms.
Balboa Mist reflects far more light (LRV 66 vs 50), opening up a space where Luxurious encloses it.
Shoji White reflects far more light (LRV 74 vs 50), opening up a space where Luxurious encloses it.
Luxurious reflects far more light (LRV 50 vs 12), opening up a space where Pewter Green encloses it.
Luxurious reflects far more light (LRV 50 vs 8), opening up a space where Duck Green encloses it.
Skimming Stone reflects far more light (LRV 68 vs 50), opening up a space where Luxurious encloses it.
Luxurious reflects far more light (LRV 50 vs 12), opening up a space where Vintage Vogue encloses it.
Luxurious reads slightly lighter (LRV 50 vs 45), a gap that shows most in low-lit rooms.
At LRV 50 vs 31, Luxurious is decisively the brighter choice.
At LRV 50 vs 7, Luxurious is decisively the brighter choice.