RAL 720-4 vs Pure White
RAL 720-4 (RAL Effect) and Pure White (Sherwin-Williams) come from different manufacturers. Hue-wise, RAL 720-4 belongs to the blue family and Pure White to the beige-greige family. The 49-point LRV gap — 84 for Pure White vs 35 for RAL 720-4 — means Pure White will open up a space more effectively. A ΔE of 38.0 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 3 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
RAL 720-4 vs Pure White in Real Spaces
3 real rooms side by side. Seeing RAL 720-4 and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Pure White reflects noticeably more light off the walls, making the space read more open than RAL 720-4.
Bathroom
Small bathrooms intensify color. A shade that seems quiet in a larger room can feel immersive when you're surrounded by it on four walls. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Kitchen Cabinets
Cabinet color is always seen in context — against countertops, backsplash, and hardware — which amplifies undertone differences that might disappear on a plain wall. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Color Details
RAL 720-4 vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see RAL 720-4 on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More RAL 720-4 comparisons
See how RAL 720-4 stacks up against other well-photographed colors across different brands and tones.
