Anew Gray vs Incredible White

Both from Sherwin-Williams's palette. Anew Gray reads as greige-grey, while Incredible White reads as beige-greige — two distinct hue families, not close cousins. Incredible White (LRV 74) reflects noticeably more light than Anew Gray (LRV 47), a difference of 26 points that becomes especially apparent in rooms with limited natural light. Both lean warm, so they'll behave similarly in mixed or changing light conditions. With a ΔE of 14.6, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below you'll find 5 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.

Anew Gray vs Incredible White in Real Spaces

5 real rooms side by side. Seeing Anew Gray and Incredible White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.

Living Room

In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The LRV gap is large enough that Incredible White will make the room feel meaningfully brighter than Anew Gray would.

Anew GrayAnew Gray SW 7030 living room

@mybudgetrecipes

Incredible WhiteIncredible White Living Room

@kerribonvie

Bedroom

The context that matters most in a bedroom is how a color reads under a bedside lamp at night, not under noon daylight. Incredible White reflects noticeably more light off the walls, making the space read more open than Anew Gray.

Anew GrayBedroom painted in Sherwin-Williams Anew Gray

@mybudgetrecipes

Incredible WhiteIncredible White Bedroom

@lin_meeshell

Bathroom

Bathrooms are one of the few spaces where you're genuinely enclosed by the paint color, which makes the choice between these two more consequential. Incredible White reflects noticeably more light off the walls, making the space read more open than Anew Gray.

Anew GrayBeige bathroom in Anew Gray by Sherwin Williams

@mybudgetrecipes

Incredible WhiteSW Incredible White bathroom review

@jocidesigns

House

Seen across an entire facade, subtle tonal differences become pronounced. What reads as nearly the same on a chip often reads as clearly different at scale. Incredible White reflects noticeably more light off the walls, making the space read more open than Anew Gray.

Anew GrayAnew Gray house color review

@mybudgetrecipes

Incredible WhiteSW 7028 house exterior

@barbellpainting

Kitchen Cabinets

Kitchen cabinets are constantly compared against adjacent materials, which means subtle differences between these two become much more visible. Incredible White reflects noticeably more light off the walls, making the space read more open than Anew Gray.

Anew GraySw 7030 Vanity Cabinet

@j_kelly87

Incredible WhiteSW Incredible White kitchen cabinets review

@classichomes_ofohio

Color Details

Anew Gray
Sherwin-Williams · 7030
Hex#BFB6AA
LRV47.4
BrandSherwin-Williams
Number7030
Undertone
TemperatureWarm
BrightnessMedium
Incredible White
Sherwin-Williams · 7028
Hex#E3DED7
LRV73.6
BrandSherwin-Williams
Number7028
Undertone
TemperatureWarm
BrightnessLight

Anew Gray vs Incredible White Simulated Comparison

5 simulated room previews — drag the slider on each to see Anew Gray on one side and Incredible White on the other.

Bathroom
Bedroom
House
Kitchen Cabinets
Living Room

Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.

More Anew Gray comparisons

See how Anew Gray stacks up against other well-photographed colors across different brands and tones.

White Dove
Anew Gray
White Dove
Benjamin Moore
White Dove
LRV 83

White Dove is the lighter choice

Ammonite
Anew Gray
Ammonite
Farrow & Ball
Ammonite
LRV 69

Ammonite reads noticeably lighter

Iron Ore
Anew Gray
Iron Ore
Sherwin-Williams
Iron Ore
LRV 6

Anew Gray is the lighter choice

Purbeck Stone
Anew Gray
Purbeck Stone
Farrow & Ball
Purbeck Stone
LRV 52

Purbeck Stone reads slightly lighter

Evergreen Fog
Anew Gray
Evergreen Fog
Sherwin-Williams
Evergreen Fog
LRV 30

Anew Gray reads noticeably lighter

Mizzle
Anew Gray
Mizzle
Farrow & Ball
Mizzle
LRV 52

Mizzle reads slightly lighter

Agreeable Gray
Anew Gray
Agreeable Gray
Sherwin-Williams
Agreeable Gray
LRV 60

Agreeable Gray reads noticeably lighter

Denim Drift
Anew Gray
Denim Drift
Dulux
Denim Drift
LRV 27

Anew Gray reads noticeably lighter

Tranquil Dawn
Anew Gray
Tranquil Dawn
Dulux
Tranquil Dawn
LRV 55

Tranquil Dawn reads slightly lighter

Balboa Mist
Anew Gray
Balboa Mist
Benjamin Moore
Balboa Mist
LRV 66

Balboa Mist reads noticeably lighter

Vintage Vogue
Anew Gray
Vintage Vogue
Benjamin Moore
Vintage Vogue
LRV 12

Anew Gray is the lighter choice

Pale Green
Anew Gray
Pale Green
RAL ClassicClassic
Pale Green
LRV 31

Anew Gray reads noticeably lighter

Pine Needle
Anew Gray
Pine Needle
Dulux
Pine Needle
LRV 7

Anew Gray is the lighter choice

Cement grey
Anew Gray
Cement grey
RAL ClassicClassic
Cement grey
LRV 24

Anew Gray reads noticeably lighter

Black grey
Anew Gray
Black grey
RAL ClassicClassic
Black grey
LRV 6

Anew Gray is the lighter choice

Piazza
Anew Gray
Piazza
Tikkurila
Piazza
LRV 65

Piazza reads noticeably lighter

Humble Yellow
Anew Gray
Humble Yellow
Jotun
Humble Yellow
LRV 57

Humble Yellow reads slightly lighter

Windmill Lane
Anew Gray
Windmill Lane
Little Greene
Windmill Lane
LRV 31

Anew Gray reads noticeably lighter

Senses
Anew Gray
Senses
Jotun
Senses
LRV 41

Anew Gray reads slightly lighter

Lamp Black
Anew Gray
Lamp Black
Little Greene
Lamp Black
LRV 3

Anew Gray is the lighter choice

Washed Linen
Anew Gray
Washed Linen
Jotun
Washed Linen
LRV 55

Washed Linen reads slightly lighter

Tea with Florence
Anew Gray
Tea with Florence
Little Greene
Tea with Florence
LRV 18

Anew Gray is the lighter choice

Thames Fog
Anew Gray
Thames Fog
Valspar
Thames Fog
LRV 27

Anew Gray reads noticeably lighter

Ocean Abyss
Anew Gray
Ocean Abyss
Behr
Ocean Abyss
LRV 7

Anew Gray is the lighter choice

Classic Silver
Anew Gray
Classic Silver
Behr
Classic Silver
LRV 48

Nearly identical in tone

Teton Blue
Anew Gray
Teton Blue
Behr
Teton Blue
LRV 31

Anew Gray reads noticeably lighter

RAL 110-2
Anew Gray
RAL 110-2
RAL EffectEffect
RAL 110-2
LRV 72

RAL 110-2 reads noticeably lighter

RAL 110-1
Anew Gray
RAL 110-1
RAL EffectEffect
RAL 110-1
LRV 80

RAL 110-1 is the lighter choice

Paper
Anew Gray
Paper
Tikkurila
Paper
LRV 88

Paper is the lighter choice

Passageway
Anew Gray
Passageway
Valspar
Passageway
LRV 14

Anew Gray is the lighter choice