Midday vs Pure White
Both from Sherwin-Williams's palette. Hue-wise, Midday belongs to the beige family and Pure White to the beige-greige family. Pure White (LRV 84) reflects noticeably more light than Midday (LRV 70), a difference of 14 points that becomes especially apparent in rooms with limited natural light. Both lean warm, so they'll behave similarly in mixed or changing light conditions. With a ΔE of 39.5, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Midday vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Midday on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Midday comparisons
See how Midday stacks up against other well-photographed colors across different brands and tones.
At LRV 83 vs 70, White Dove is decisively the brighter choice.
Midday reflects far more light (LRV 70 vs 52), opening up a space where Purbeck Stone encloses it.
Midday reflects far more light (LRV 70 vs 30), opening up a space where Evergreen Fog encloses it.
Midday reads slightly lighter (LRV 70 vs 60), a gap that shows most in low-lit rooms.
At LRV 70 vs 58, Midday is decisively the brighter choice.
At LRV 70 vs 27, Midday is decisively the brighter choice.
Midday reflects far more light (LRV 70 vs 43), opening up a space where French Gray encloses it.
At LRV 70 vs 55, Midday is decisively the brighter choice.
At LRV 70 vs 44, Midday is decisively the brighter choice.
A 5-point LRV gap (70 vs 66) makes Midday the marginally brighter of the two.
A 4-point LRV gap (74 vs 70) makes Shoji White the marginally brighter of the two.
At LRV 70 vs 12, Midday is decisively the brighter choice.
At LRV 70 vs 8, Midday is decisively the brighter choice.
Their light reflectance is nearly identical (LRV 70 vs 68), so neither reads brighter in a room.
At LRV 70 vs 12, Midday is decisively the brighter choice.
At LRV 70 vs 45, Midday is decisively the brighter choice.
Midday reflects far more light (LRV 70 vs 31), opening up a space where Pale Green encloses it.
Midday reflects far more light (LRV 70 vs 7), opening up a space where Pine Needle encloses it.