Pure White vs Ruby Violet
Both from Sherwin-Williams's palette. Pure White reads as beige-greige, while Ruby Violet reads as grey-purple — two distinct hue families, not close cousins. Pure White (LRV 84) reflects noticeably more light than Ruby Violet (LRV 24), a difference of 60 points that becomes especially apparent in rooms with limited natural light. Pure White runs warm while Ruby Violet is decidedly cool, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 40.5, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Pure White vs Ruby Violet Simulated Comparison
5 simulated room previews — drag the slider on each to see Pure White on one side and Ruby Violet on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Pure White comparisons
See how Pure White stacks up against other well-photographed colors across different brands and tones.
