Pure White vs V490
Pure White (Sherwin-Williams) and V490 (Tikkurila) come from different manufacturers. Pure White reads as beige-greige, while V490 reads as blue-grey — two distinct hue families, not close cousins. The 70-point LRV gap — 84 for Pure White vs 14 for V490 — means Pure White will open up a space more effectively. A ΔE of 50.5 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Pure White vs V490 Simulated Comparison
5 simulated room previews — drag the slider on each to see Pure White on one side and V490 on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Pure White comparisons
See how Pure White stacks up against other well-photographed colors across different brands and tones.
