Smokehouse vs Virtual Taupe paint color comparison

Smokehouse vs Virtual Taupe

Smokehouse and Virtual Taupe come from the same Sherwin-Williams collection. These are both greige-greys, so the question isn't which hue to choose — it's where within greige-grey to land. The 7-point LRV gap — 20 for Virtual Taupe vs 13 for Smokehouse — means Virtual Taupe will open up a space more effectively. Both share a warm character, which means they'll respond to light and surrounding materials in similar ways. ΔE 9.4 means they're clearly different, but not dramatically so — they'd pair well in the same room. Below you'll find 1 real-room photo comparison where both colors appear side by side, plus 5 simulated room previews.

Smokehouse vs Virtual Taupe in Real Spaces

1 real room side by side. Smokehouse and Virtual Taupe are close enough that the difference can be hard to judge from a chip alone — these photos show how each reads at scale, across different spaces and lighting conditions.

House

A full exterior is the most demanding test for a paint color — scale and outdoor light both amplify differences that seem small on a swatch. Virtual Taupe has the edge in reflectance, which shows as a quiet sense of added space rather than an obvious contrast.

SmokehouseSW Smokehouse painted furniture color

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Virtual TaupeSherwin Williams SW 7039 exterior review

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Color Details

Smokehouse
Sherwin-Williams · 7040
LRV13.0
BrandSherwin-Williams
Number7040
Undertone—
TemperatureWarm
BrightnessDark
Virtual Taupe
Sherwin-Williams · 7039
LRV20.3
BrandSherwin-Williams
Number7039
Undertone—
TemperatureWarm
BrightnessMedium

Smokehouse vs Virtual Taupe Simulated Comparison

5 simulated room previews — drag the slider on each to see Smokehouse on one side and Virtual Taupe on the other.

Bathroom
Bedroom
House
Kitchen Cabinets
Living Room

Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.