Match Preferenced Red
Farrow & Ball Preferenced Red is a deep, low-reflectance shade, warm in character with an LRV of 8. The matches below are the closest equivalents available across every brand on Pontata, ranked by ΔE — a perceptual color difference score. A ΔE under 3 is subtle; under 10 is noticeable but harmonious; above 25 means genuinely different colors.
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Preferenced Red
297#6d4247LRV 8Warm
Closest matches across every brand
One match per brand, ranked by ΔE — a perceptual color difference score calculated from Lab color space values. Lower is closer. Click any card to compare side by side in simulated rooms.


Preferenced Red
Cherry Chocolate
Cherry Chocolate
90RR 08/129 · LRV 8
Nearly identical in tone

Preferenced Red
Ancient Burgundy
Ancient Burgundy
1011-6 · LRV 3
Preferenced Red reads slightly lighter









