Match Gray Matters
Sherwin-Williams Gray Matters is a mid-tone shade, neutral in character with an LRV of 39. The matches below are the closest equivalents available across every brand on Pontata, ranked by ΔE — a perceptual color difference score. A ΔE under 3 is subtle; under 10 is noticeable but harmonious; above 25 means genuinely different colors.
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Closest matches across every brand
One match per brand, ranked by ΔE — a perceptual color difference score calculated from Lab color space values. Lower is closer. Click any card to compare side by side in simulated rooms.
Their light reflectance is nearly identical (LRV 40 vs 39), so neither reads brighter in a room. A ΔE of 0.4 means the difference barely reads in a finished room.
With LRVs of 39 and 38, the two reflect almost the same amount of light. At ΔE 0.5 you'd need them side by side to tell them apart.
With LRVs of 39 and 38, the two reflect almost the same amount of light. At ΔE 0.8 you'd need them side by side to tell them apart.
Their light reflectance is nearly identical (LRV 39 vs 38), so neither reads brighter in a room. A ΔE of 0.9 means the difference barely reads in a finished room.
With LRVs of 39 and 39, the two reflect almost the same amount of light. At ΔE 1.0 you'd need them side by side to tell them apart.
Their light reflectance is nearly identical (LRV 40 vs 39), so neither reads brighter in a room. A ΔE of 1.1 means the difference barely reads in a finished room.
With LRVs of 40 and 39, the two reflect almost the same amount of light. At ΔE 1.1 you'd need them side by side to tell them apart.
With LRVs of 39 and 39, the two reflect almost the same amount of light. At ΔE 1.9 you'd need them side by side to tell them apart.
Their light reflectance is nearly identical (LRV 40 vs 39), so neither reads brighter in a room. A ΔE of 2.0 means the difference barely reads in a finished room.
With LRVs of 39 and 36, the two reflect almost the same amount of light. At ΔE 2.2 you'd need them side by side to tell them apart.
Their light reflectance is nearly identical (LRV 40 vs 39), so neither reads brighter in a room. A ΔE of 2.3 means the difference barely reads in a finished room.
Gray Matters reads slightly lighter (LRV 39 vs 35), a gap that shows most in low-lit rooms. At ΔE 2.6 you'd need them side by side to tell them apart.
Goosewing reads slightly lighter (LRV 42 vs 39), a gap that shows most in low-lit rooms. At ΔE 2.9 you'd need them side by side to tell them apart.
A 7-point LRV gap (46 vs 39) makes White aluminium the marginally brighter of the two. The ΔE 3.7 gap is real but not dramatic — distinct as a choice, harmonious together.