Match Venture Violet

Sherwin-Williams Venture Violet is a deep, low-reflectance shade, cool in character with an LRV of 23. The matches below are ranked by ΔE, a perceptual color-difference score.

View full Venture Violet color page →
Sherwin-Williams
Venture Violet
6970#7381B3LRV 23Cool

Closest matches across every brand

One match per brand, ranked by ΔE — a perceptual color difference score calculated from Lab color space values. Lower is closer. Click any card to compare side by side in simulated rooms.

Regal Azure
Regal Azure
Venture Violet
Regal Azure vs Venture Violet
Cloverdale Paint
Regal Azure
1277 · LRV 21
Sherwin-Williams
Venture Violet
6970 · LRV 23

Their light reflectance is nearly identical (LRV 23 vs 21), so neither reads brighter in a room. A ΔE of 2.2 means the difference barely reads in a finished room.

Compare ↔ΔE 2.2Subtle
Magical Moment
Venture Violet
Magical Moment vs Venture Violet
PPG
Magical Moment
PPG17-06 · LRV 26
Sherwin-Williams
Venture Violet
6970 · LRV 23

A 3-point LRV gap (26 vs 23) makes Magical Moment the marginally brighter of the two. The ΔE 3.1 gap is real but not dramatic — distinct as a choice, harmonious together.

Compare ↔ΔE 3.1Noticeable
Softened Violet
Venture Violet
Softened Violet vs Venture Violet
Benjamin Moore
Softened Violet
1420 · LRV 27
Sherwin-Williams
Venture Violet
6970 · LRV 23

Softened Violet reads slightly lighter (LRV 27 vs 23), a gap that shows most in low-lit rooms. At ΔE 3.9 they're clearly different, yet close enough to share a room.

Compare ↔ΔE 3.9Noticeable
Gentian
Gentian
Venture Violet
Gentian vs Venture Violet
Sherwin-Williams
Gentian
6817 · LRV 18
Sherwin-Williams
Venture Violet
6970 · LRV 23

A 5-point LRV gap (23 vs 18) makes Venture Violet the marginally brighter of the two. The ΔE 5.9 gap is real but not dramatic — distinct as a choice, harmonious together.

Compare ↔ΔE 5.9Noticeable
RAL 590-1
RAL 590-1
Venture Violet
RAL 590-1 vs Venture Violet
RAL EffectEffect
RAL 590-1
RAL 590-1 · LRV 16
Sherwin-Williams
Venture Violet
6970 · LRV 23

Venture Violet reads slightly lighter (LRV 23 vs 16), a gap that shows most in low-lit rooms. At ΔE 8.0 they're clearly different, yet close enough to share a room.

Compare ↔ΔE 8.0Noticeable
Amethyst Showers 1
Venture Violet
Amethyst Showers 1 vs Venture Violet
Dulux
Amethyst Showers 1
08RB 19/308 · LRV 19
Sherwin-Williams
Venture Violet
6970 · LRV 23

Venture Violet reads slightly lighter (LRV 23 vs 19), a gap that shows most in low-lit rooms. At ΔE 9.7 they're clearly different, yet close enough to share a room.

Compare ↔ΔE 9.7Noticeable
Pitch Blue
Pitch Blue
Venture Violet
Farrow & Ball
Pitch Blue
220 · LRV 15
Sherwin-Williams
Venture Violet
6970 · LRV 23

Venture Violet reads slightly lighter (LRV 23 vs 15), a gap that shows most in low-lit rooms. At ΔE 12.1 these are two genuinely different directions, not variations on a theme.

Compare ↔ΔE 12.1Distinct
Blue lilac
Blue lilac
Venture Violet
Blue lilac vs Venture Violet
RAL ClassicClassic
Blue lilac
RAL 4005 · LRV 19
Sherwin-Williams
Venture Violet
6970 · LRV 23

A 4-point LRV gap (23 vs 19) makes Venture Violet the marginally brighter of the two. A ΔE of 12.3 puts them firmly in different territory — a strong contrast if combined.

Compare ↔ΔE 12.3Distinct
Venture Violet
Atlantis
Venture Violet vs Atlantis
Sherwin-Williams
Venture Violet
6970 · LRV 23
Tikkurila
Atlantis
L433 · LRV 17

A 6-point LRV gap (23 vs 17) makes Venture Violet the marginally brighter of the two. A ΔE of 12.6 puts them firmly in different territory — a strong contrast if combined.

Compare ↔ΔE 12.6Distinct
Charter Blue
Charter Blue
Venture Violet
Charter Blue vs Venture Violet
Behr
Charter Blue
M530-6 · LRV 15
Sherwin-Williams
Venture Violet
6970 · LRV 23

Venture Violet reads slightly lighter (LRV 23 vs 15), a gap that shows most in low-lit rooms. At ΔE 12.9 these are two genuinely different directions, not variations on a theme.

Compare ↔ΔE 12.9Distinct
Pale Lupin
Pale Lupin
Venture Violet
Sherwin-Williams
Venture Violet
6970 · LRV 23

A ΔE of 14.3 puts them firmly in different territory — a strong contrast if combined.

Compare ↔ΔE 14.3Distinct
S 5010-R90B
Venture Violet
S 5010-R90B vs Venture Violet
NCS
S 5010-R90B
S 5010-R90B · LRV 19
Sherwin-Williams
Venture Violet
6970 · LRV 23

A 3-point LRV gap (23 vs 19) makes Venture Violet the marginally brighter of the two. A ΔE of 23.3 puts them firmly in different territory — a strong contrast if combined.

Compare ↔ΔE 23.3Distinct
Blue Harmony
Blue Harmony
Venture Violet
Blue Harmony vs Venture Violet
Jotun
Blue Harmony
4594 · LRV 17
Sherwin-Williams
Venture Violet
6970 · LRV 23

Venture Violet reads slightly lighter (LRV 23 vs 17), a gap that shows most in low-lit rooms. At ΔE 23.5 these are two genuinely different directions, not variations on a theme.

Compare ↔ΔE 23.5Distinct
Venture Violet
Passageway
Passageway
Venture Violet vs Passageway
Sherwin-Williams
Venture Violet
6970 · LRV 23
Valspar
Passageway
V137-6 · LRV 14

A 8-point LRV gap (23 vs 14) makes Venture Violet the marginally brighter of the two. A ΔE of 24.9 puts them firmly in different territory — a strong contrast if combined.

Compare ↔ΔE 24.9Distinct