Urban Charm featured
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Urban Charm

Often used for its versatile qualities, Urban Charm remains a staple for Cloverdale Paint designers. It is widely considered one of the best colors in its class to add character and warmth to any space. We've gathered 8 real-home scenarios to help you visualize this color alongside our expert data.

Hex

#AEA38E

LRV

38.00

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Light Reflectance Value
38.00
Medium
Collection

Urban Charm's Color Strip

Urban Charm is the fourth shade on this 7-color strip, sitting between Soft Leather and Whipcord. The strip spans from Sedona at the lightest end to Nightfall at the deepest. Browsing strip 184 alongside this color helps you gauge whether to go lighter, darker, or stay right here.

Urban Charm in Real Rooms

Urban Charm has a medium-high LRV of 38 — present enough to register on the wall without making a room feel heavy.

1 Bathroom Photo

Pairing Urban Charm with natural stone like travertine or slate creates an earthy, elemental bathroom that feels connected to nature. It moves the design away from plastic-heavy modernism toward something much more timeless and tactile.

Urban Charm 0337 by Cloverdale Paint — Bathroom

Urban Charm gives this bathroom a clean, considered finish.

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2 Bedroom Photos

Pairing Urban Charm with tonal textures—like a silk rug or a bouclé chair—creates a layered, monochromatic look that is the height of sophistication for a bedroom. It proves that you don't need high-contrast colors to create a room that feels high-design and deeply personal.

Urban Charm 0337 by Cloverdale Paint — Bedroom

Urban Charm sets a calm, restful tone in this bedroom.

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Urban Charm 0337 by Cloverdale Paint — Bedroom

Urban Charm in a spacious bedroom — see how the color behaves at scale.

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1 Dining Room Photo

The color Urban Charm has a way of making wood furniture look its best. Whether you have a dark mahogany table or a light oak sideboard, the undertones of the paint will pull out the natural beauty and grain of the wood.

Urban Charm 0337 by Cloverdale Paint — Dining Room

Urban Charm on the dining room walls — a color that makes evenings feel intentional.

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2 Misc Photos

These "miscellaneous" applications of Urban Charm prove that there is truly no room in the house that wouldn't benefit from its sophisticated, grounded, and endlessly adaptable presence.

Urban Charm 0337 by Cloverdale Paint — Foyer

Urban Charm in a foyer — the first impression this color makes is a confident one.

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Urban Charm 0337 by Cloverdale Paint — Sun Room

Urban Charm in a sun-filled room — how this color holds up in direct light.

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1 Kitchen Photo

On kitchen walls, Urban Charm adds a considered, intentional feel without demanding too much attention in a busy space. It holds its own against both warm wood countertops and cool quartz or marble, making it an incredibly flexible choice for the hardest-working and most high-traffic room in the house.

Urban Charm 0337 by Cloverdale Paint — Kitchen

Urban Charm on the kitchen walls — a backdrop that works without demanding attention.

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1 Living Room Photo

Urban Charm works harder than it looks in a living room environment. Whether the space gets direct southern sun or stays north-facing and dim, the color finds its specific register — neither receding into the background nor demanding the spotlight. It acts as a sophisticated backdrop that makes every piece of furniture or art placed in front of it look immediately more considered and curated.

Urban Charm 0337 by Cloverdale Paint — Living Room

Urban Charm on the walls of this living room — warm, grounded, easy to live with.

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Color Codes

HEX#AEA38E
RGB174, 163, 142
HSL39° 16% 62%
CIE LabL: 66.9 a: 1.9 b: 12.1
Strip184 pos. 4