Velour
Often used for its versatile qualities, Velour remains a staple for Cloverdale Paint designers. It is widely considered one of the best colors in its class to add character and warmth to any space. We've gathered 8 real-home scenarios to help you visualize this color alongside our expert data.
Hex
#BCA9C0
LRV
44.00
Velour's Color Strip
Velour is the third shade on this 7-color strip, sitting between Fragrant Snowbell and Imagine That. The strip spans from Ostrich Tail at the lightest end to Eleanor Ann at the deepest. Color strip 154 groups these shades together so you can see how each reads next to its neighbors.
Velour in Real Rooms
Velour has a medium-high LRV of 44 — present enough to register on the wall without making a room feel heavy.
1 Bathroom Photo
Bathrooms test color in specific ways — task lighting, tile grout, and chrome or brass fixtures all compete for attention. Velour holds its own against all of it, and tends to photograph even better than it reads in person.
Velour gives this bathroom a clean, considered finish.
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2 Bedroom Photos
A bedroom finished in Velour rewards the time you spend in it. The color is deep enough to feel intentional and luxurious, but not so saturated that it becomes visually tiring over time — it strikes the perfect balance for a space meant for both deep sleep and the slow, reflective hours before it.
Velour sets a calm, restful tone in this bedroom.
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Velour in a spacious bedroom — see how the color behaves at scale.
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1 Dining Room Photo
In a formal dining room, Velour provides a sophisticated backdrop for artwork and large-scale mirrors. The color's depth helps to "absorb" the room's edges, making the flickering light of candles and the sparkle of glassware the stars of the show.
Velour on the dining room walls — a color that makes evenings feel intentional.
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2 Misc Photos
In laundry rooms, Velour adds a surprising level of "design" to a space that is often forgotten. It proves that even the most utilitarian rooms deserve a color that feels considered, intentional, and calming.
Velour in a foyer — the first impression this color makes is a confident one.
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Velour in a sun-filled room — how this color holds up in direct light.
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1 Kitchen Photo
Velour is particularly effective in kitchens with a lot of natural light. It tempers the glare from sun hitting polished surfaces, providing a matte-like visual anchor that keeps the room feeling grounded even during the brightest parts of the day.
Velour on the kitchen walls — a backdrop that works without demanding attention.
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1 Living Room Photo
Velour provides a subtle architectural "lift" to a living room, especially those with high ceilings or intricate crown molding. The way shadows settle into the corners with this particular shade adds a layer of history and gravity to the space, making even a new build feel like it has stories to tell.
Velour on the walls of this living room — warm, grounded, easy to live with.
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