Gotta Have It
Gotta Have It is a beige paint color from PPG, but its character reaches beyond a single label. Its beige and greige classifications hint at the directions it may take as daylight, lamps and neighboring colors move around it. Treat the digital swatch as an opening note, then watch a physical sample from morning light through evening lamps.
Hex
#d0c2b4LRV
55.00
Gotta Have It's Color Strip
Gotta Have It is the third shade on this 7-color strip, sitting between Ash and Cuppa Coffee. The strip spans from Fuzzy Unicorn at the lightest end to Ground Coffee at the deepest. As part of strip PPG1076, these colors are curated to work together — helpful when you're deciding how light or deep to go.
Coordinating Colors
At LRV 55 vs 4, Gotta Have It is decisively the brighter choice.
Trim Color
At LRV 80 vs 55, Purity is decisively the brighter choice.
At LRV 88 vs 55, Delicate White is decisively the brighter choice.
Color Codes
Manufacturer description
Gotta Have It is a soft, neutral, veiled beige with a red undertone. It is a perfect paint color for any room or as the exterior of your home. Pair it with white trim and monochromatic colors or deep brown or black trim for an exterior.