Pure Brilliant White vs Denim Drift

Dulux
·
Dulux

Pure Brilliant White and Denim Drift come from the same Dulux collection. Hue-wise, Pure Brilliant White belongs to the greige-white family and Denim Drift to the blue-grey family. The 57-point LRV gap — 84 for Pure Brilliant White vs 27 for Denim Drift — means Pure Brilliant White will open up a space more effectively. Where Pure Brilliant White leans warm, Denim Drift reads cool — a distinction that shifts noticeably depending on the light source and surrounding finishes. A ΔE of 37.1 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 3 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.

Pure Brilliant White vs Denim Drift in Real Spaces

3 real rooms side by side. Seeing Pure Brilliant White and Denim Drift in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.

Living Room

A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Pure Brilliant White reflects noticeably more light off the walls, making the space read more open than Denim Drift.

Denim Drift
Dulux Denim Drift living room paint review

@melshousetohome

Bedroom

Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. Pure Brilliant White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.

Denim Drift
Dulux Denim Drift bedroom color review

@the_interior_lens

Bathroom

Small bathrooms intensify color. A shade that seems quiet in a larger room can feel immersive when you're surrounded by it on four walls. Pure Brilliant White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.

Pure Brilliant White
Pure Brilliant White bathroom color review

@al_decorating

Denim Drift
Dulux Denim Drift bathroom color review

@homefunkyhome

Color Details

Pure Brilliant White
Dulux
Hex#EDECE7
LRV83.8
BrandDulux
Number
Undertone
TemperatureWarm
BrightnessLight
View Pure Brilliant White
Denim Drift
Dulux · 87BG 27/077
Hex#7c8d95
LRV27.0
BrandDulux
Number87BG 27/077
Undertone
TemperatureCool
BrightnessMedium
View Denim Drift

Pure Brilliant White vs Denim Drift Simulated Comparison

5 simulated room previews — drag the slider on each to see Pure Brilliant White on one side and Denim Drift on the other.

Bathroom
Bedroom
House
Kitchen Cabinets
Living Room

Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.

ΔE 37.1Very different colors

More Pure Brilliant White comparisons

See how Pure Brilliant White stacks up against other well-photographed colors across different brands and tones.

White Dove
Pure Brilliant White
White Dove

Dulux vs Benjamin Moore

Dulux vs Benjamin Moore

Ammonite
Pure Brilliant White
Ammonite

Pure Brilliant White reads lighter

Dulux vs Farrow & Ball

Iron Ore
Pure Brilliant White
Iron Ore

Light vs dark contrast

Dulux vs Sherwin-Williams

Purbeck Stone
Pure Brilliant White
Purbeck Stone

Light vs dark contrast

Dulux vs Farrow & Ball

Evergreen Fog
Pure Brilliant White
Evergreen Fog

Light vs dark contrast

Dulux vs Sherwin-Williams

Mizzle
Pure Brilliant White
Mizzle

Light vs dark contrast

Dulux vs Farrow & Ball

Agreeable Gray
Pure Brilliant White
Agreeable Gray

Light vs dark contrast

Dulux vs Sherwin-Williams

Tranquil Dawn
Pure Brilliant White
Tranquil Dawn

Light vs dark contrast

Dulux

Balboa Mist
Pure Brilliant White
Balboa Mist

Pure Brilliant White reads lighter

Dulux vs Benjamin Moore

Vintage Vogue
Pure Brilliant White
Vintage Vogue

Light vs dark contrast

Dulux vs Benjamin Moore

Pale Green
Pure Brilliant White
Pale Green

Light vs dark contrast

Dulux vs RAL Classic

Pine Needle
Pure Brilliant White
Pine Needle

Light vs dark contrast

Dulux

Cement grey
Pure Brilliant White
Cement grey

Light vs dark contrast

Dulux vs RAL Classic

Just Walnut
Pure Brilliant White
Just Walnut

Pure Brilliant White reads lighter

Dulux

Black grey
Pure Brilliant White
Black grey

Light vs dark contrast

Dulux vs RAL Classic

Piazza
Pure Brilliant White
Piazza

Pure Brilliant White reads lighter

Dulux vs Tikkurila

Humble Yellow
Pure Brilliant White
Humble Yellow

Light vs dark contrast

Dulux vs Jotun

Windmill Lane
Pure Brilliant White
Windmill Lane

Light vs dark contrast

Dulux vs Little Greene

Senses
Pure Brilliant White
Senses

Light vs dark contrast

Dulux vs Jotun

Lamp Black
Pure Brilliant White
Lamp Black

Light vs dark contrast

Dulux vs Little Greene

Washed Linen
Pure Brilliant White
Washed Linen

Light vs dark contrast

Dulux vs Jotun

Tea with Florence
Pure Brilliant White
Tea with Florence

Light vs dark contrast

Dulux vs Little Greene

Thames Fog
Pure Brilliant White
Thames Fog

Light vs dark contrast

Dulux vs Valspar

Ocean Abyss
Pure Brilliant White
Ocean Abyss

Light vs dark contrast

Dulux vs Behr

Classic Silver
Pure Brilliant White
Classic Silver

Light vs dark contrast

Dulux vs Behr

Teton Blue
Pure Brilliant White
Teton Blue

Light vs dark contrast

Dulux vs Behr

RAL 110-2
Pure Brilliant White
RAL 110-2

Pure Brilliant White reads lighter

Dulux vs RAL Effect

RAL 110-1
Pure Brilliant White
RAL 110-1

Dulux vs RAL Effect

Dulux vs RAL Effect

Paper
Pure Brilliant White
Paper

Dulux vs Tikkurila

Dulux vs Tikkurila

Passageway
Pure Brilliant White
Passageway

Light vs dark contrast

Dulux vs Valspar