Morning Glory vs Venture Violet paint color comparison

Morning Glory vs Venture Violet

Morning Glory and Venture Violet come from the same Sherwin-Williams collection. Hue-wise, Morning Glory belongs to the blue family and Venture Violet to the blue-purple family. The 15-point LRV gap — 23 for Venture Violet vs 8 for Morning Glory — means Venture Violet will open up a space more effectively. Both share a cool character, which means they'll respond to light and surrounding materials in similar ways. A ΔE of 21.7 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.

Color Details

Morning Glory
Sherwin-Williams · 6971
LRV7.7
BrandSherwin-Williams
Number6971
Undertone—
TemperatureCool
BrightnessDark
Venture Violet
Sherwin-Williams · 6970
LRV22.6
BrandSherwin-Williams
Number6970
Undertone—
TemperatureCool
BrightnessMedium

Morning Glory vs Venture Violet Simulated Comparison

5 simulated room previews — drag the slider on each to see Morning Glory on one side and Venture Violet on the other.

Bathroom
Bedroom
House
Kitchen Cabinets
Living Room

Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.