Morning Glory
Sherwin-Williams's Morning Glory is a purple shade whose quieter details emerge through comparison. Its LRV of 7.7 gives it real visual weight, allowing the color to hold a wall rather than simply recede from view. Because screens flatten both light and texture, sample the paint beside the finishes that will ultimately surround it.
Hex
#3C4C80LRV
7.65
Morning Glory's Color Strip
Morning Glory is the fourth shade on this 7-color strip, sitting between Frank Blue and Fully Purple. The strip spans from Blue Chip at the lightest end to Passionate Purple at the deepest. Strip 176 lines up the full value range so you can see exactly where this color lands among its closest relatives.
Coordinating Colors
Pure White reflects far more light (LRV 84 vs 8), opening up a space where Morning Glory encloses it.
Oyster Bar reflects far more light (LRV 64 vs 8), opening up a space where Morning Glory encloses it.
Urban Jungle reflects far more light (LRV 31 vs 8), opening up a space where Morning Glory encloses it.
Trim Color
Pure White reflects far more light (LRV 84 vs 8), opening up a space where Morning Glory encloses it.
Similar Colors
Their light reflectance is nearly identical (LRV 8 vs 7), so neither reads brighter in a room.
Their light reflectance is nearly identical (LRV 8 vs 6), so neither reads brighter in a room.
With LRVs of 8 and 6, the two reflect almost the same amount of light.
Their light reflectance is nearly identical (LRV 8 vs 8), so neither reads brighter in a room.
Their light reflectance is nearly identical (LRV 8 vs 8), so neither reads brighter in a room.
Their light reflectance is nearly identical (LRV 8 vs 6), so neither reads brighter in a room.
Their light reflectance is nearly identical (LRV 8 vs 6), so neither reads brighter in a room.
Their light reflectance is nearly identical (LRV 8 vs 5), so neither reads brighter in a room.
With LRVs of 8 and 7, the two reflect almost the same amount of light.
Complementary Colors
A 5-point LRV gap (13 vs 8) makes Griffin the marginally brighter of the two.
At LRV 20 vs 8, Warm Stone is decisively the brighter choice.
Mercurial reflects far more light (LRV 61 vs 8), opening up a space where Morning Glory encloses it.
At LRV 21 vs 8, Habitat is decisively the brighter choice.
Intellectual Gray reflects far more light (LRV 36 vs 8), opening up a space where Morning Glory encloses it.
At LRV 73 vs 8, Lunar Lite is decisively the brighter choice.
A 7-point LRV gap (15 vs 8) makes Cocoon the marginally brighter of the two.
Lighter Colors
At LRV 23 vs 8, Venture Violet is decisively the brighter choice.
Color Codes
Manufacturer description
Wrap your sanctuary in the deep, jewel-like richness of this saturated dark purple, where cool blue undertones evoke the quiet mystery of twilight hours. Perfect for a moody bedroom or creative studio, this dramatic hue commands attention while maintaining an intimate, introspective atmosphere.