Match Primary Red
Sherwin-Williams Primary Red is a deep, low-reflectance shade, warm in character with an LRV of 9. The matches below are the closest equivalents available across every brand on Pontata, ranked by ΔE — a perceptual color difference score. A ΔE under 3 is subtle; under 10 is noticeable but harmonious; above 25 means genuinely different colors.
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Closest matches across every brand
One match per brand, ranked by ΔE — a perceptual color difference score calculated from Lab color space values. Lower is closer. Click any card to compare side by side in simulated rooms.
ClassicTraffic red reads slightly lighter
Rocket Fire reads noticeably lighter
Cinnamon Stone reads slightly lighter
Charlotte's Locks reads noticeably lighter
Statement Red reads slightly lighter
Nearly identical in tone
Terrakotta reads slightly lighter
