Primary Red
Often used for its genuinely dark qualities, Primary Red remains a staple for Sherwin-Williams designers. It is widely considered one of the best colors in its class to anchor a room without demanding the spotlight. Use our expert data below to help you visualize this color in your home.
Hex
#AC0000
LRV
8.77
Coordinating Colors
At LRV 59 vs 9, Zircon is decisively the brighter choice.
At LRV 31 vs 9, Pewter Cast is decisively the brighter choice.
Similar Colors
Their light reflectance is nearly identical (LRV 9 vs 6), so neither reads brighter in a room.
With LRVs of 9 and 7, the two reflect almost the same amount of light.
With LRVs of 10 and 9, the two reflect almost the same amount of light.
With LRVs of 9 and 8, the two reflect almost the same amount of light.
Primary Red reads slightly lighter (LRV 9 vs 5), a gap that shows most in low-lit rooms.
Cherry Tomato reads slightly lighter (LRV 12 vs 9), a gap that shows most in low-lit rooms.
Their light reflectance is nearly identical (LRV 9 vs 7), so neither reads brighter in a room.
With LRVs of 9 and 9, the two reflect almost the same amount of light.
A 4-point LRV gap (13 vs 9) makes Red Obsession the marginally brighter of the two.
Their light reflectance is nearly identical (LRV 11 vs 9), so neither reads brighter in a room.