Incredible White vs Taupe of the Morning
Both from Sherwin-Williams's palette. These are both beige-greiges, so the question isn't which hue to choose — it's where within beige-greige to land. Incredible White (LRV 74) reflects noticeably more light than Taupe of the Morning (LRV 65), a difference of 9 points that becomes especially apparent in rooms with limited natural light. Both lean warm, so they'll behave similarly in mixed or changing light conditions. The ΔE 5.1 gap is real but not dramatic — close enough to use together, distinct enough to matter as a choice. Below you'll find 5 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Incredible White vs Taupe of the Morning in Real Spaces
5 real rooms side by side. Incredible White and Taupe of the Morning are close enough that the difference can be hard to judge from a chip alone — these photos show how each reads at scale, across different spaces and lighting conditions.
Living Room
In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The LRV gap is large enough that Incredible White will make the room feel meaningfully brighter than Taupe of the Morning would.
Bedroom
The context that matters most in a bedroom is how a color reads under a bedside lamp at night, not under noon daylight. Incredible White reflects noticeably more light off the walls, making the space read more open than Taupe of the Morning.
Bathroom
Bathrooms are one of the few spaces where you're genuinely enclosed by the paint color, which makes the choice between these two more consequential. Incredible White reflects noticeably more light off the walls, making the space read more open than Taupe of the Morning.
House
Seen across an entire facade, subtle tonal differences become pronounced. What reads as nearly the same on a chip often reads as clearly different at scale. Incredible White reflects noticeably more light off the walls, making the space read more open than Taupe of the Morning.
Kitchen Cabinets
Kitchen cabinets are constantly compared against adjacent materials, which means subtle differences between these two become much more visible. Incredible White reflects noticeably more light off the walls, making the space read more open than Taupe of the Morning.
Color Details
Incredible White vs Taupe of the Morning Simulated Comparison
5 simulated room previews — drag the slider on each to see Incredible White on one side and Taupe of the Morning on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Incredible White comparisons
See how Incredible White stacks up against other well-photographed colors across different brands and tones.
