
Positive Red
Often used for its genuinely dark qualities, Positive Red remains a staple for Sherwin-Williams designers. It is widely considered one of the best colors in its class to anchor a room without demanding the spotlight. We've gathered 5 real-home scenarios to help you visualize this color alongside our expert data.
Hex
#AD2C34
LRV
10.90
Positive Red's Color Strip
Positive Red is the seventh shade on this 7-color strip, the deepest shade in this coordinated family. Browsing strip 101 alongside this color helps you gauge whether to go lighter, darker, or stay right here.
Positive Red in Real Rooms
Positive Red has a low LRV of 10.9 — it absorbs light and reads as a genuinely dark, enveloping color. It's neutral in temperature and , making it adaptable across different lighting conditions and room orientations. Grouped in the Red family, the photos below show it applied in a front door and house.
3 Front Door Photos
Front door color is the one exterior choice that gets examined up close. Positive Red rewards that scrutiny — it has the kind of depth that looks richer the closer you get, rather than flatter. Pair with polished or unlacquered brass hardware for the best result.

Front door entrance painted vibrant Positive Red.
@campgilmore

Front door commands attention in Positive Red.
@coloradopaintmasters

Entryway door finished in dramatic Positive Red.
@campgilmore
2 House Photos
When choosing Positive Red for an exterior, you are opting for a color that respects the landscape. It feels like it grew out of the earth rather than being dropped onto it, creating a harmonious relationship between the architecture and the garden.

House facade features bold Positive Red accents.
@23whiteterrace

Exterior trim highlighted in striking Positive Red.
@23whiteterrace













