Carter Plum vs Bordeaux
Carter Plum (Benjamin Moore) and Bordeaux (Jotun) come from different manufacturers. These are both pinks, so the question isn't which hue to choose — it's where within pink to land. Their light reflectance values are nearly the same — 10 vs 11 — so neither will read significantly brighter or darker than the other. Where Carter Plum leans red, Bordeaux reads warm — a distinction that shifts noticeably depending on the light source and surrounding finishes. A ΔE of 10.1 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Carter Plum vs Bordeaux Simulated Comparison
5 simulated room previews — drag the slider on each to see Carter Plum on one side and Bordeaux on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Carter Plum comparisons
See how Carter Plum stacks up against other well-photographed colors across different brands and tones.
