Drop Dead Gorgeous vs S 5040-R
Where Drop Dead Gorgeous belongs to Benjamin Moore's range, S 5040-R is a NCS color. Both sit in the pink-red family, which is useful context if you're narrowing within a single hue direction. Drop Dead Gorgeous (LRV 15) reflects noticeably more light than S 5040-R (LRV 6), a difference of 10 points that becomes especially apparent in rooms with limited natural light. Drop Dead Gorgeous runs red while S 5040-R is decidedly warm, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 23.5, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Drop Dead Gorgeous vs S 5040-R Simulated Comparison
5 simulated room previews — drag the slider on each to see Drop Dead Gorgeous on one side and S 5040-R on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Drop Dead Gorgeous comparisons
See how Drop Dead Gorgeous stacks up against other well-photographed colors across different brands and tones.
