Grape Gum vs Izmir Purple
Where Grape Gum belongs to Benjamin Moore's range, Izmir Purple is a Sherwin-Williams color. These are both blue-purples, so the question isn't which hue to choose — it's where within blue-purple to land. They have nearly identical light reflectance values (7 vs 7), so they'll read as similarly Dark in most lighting conditions. Grape Gum runs blue and purple while Izmir Purple is decidedly cool, which means they'll respond very differently to warm vs cool light sources. The ΔE 4.4 gap is real but not dramatic — close enough to use together, distinct enough to matter as a choice. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Grape Gum vs Izmir Purple Simulated Comparison
5 simulated room previews — drag the slider on each to see Grape Gum on one side and Izmir Purple on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Grape Gum comparisons
See how Grape Gum stacks up against other well-photographed colors across different brands and tones.
