Pure Joy vs Velvet
Where Pure Joy belongs to Benjamin Moore's range, Velvet is a Jotun color. Pure Joy reads as beige-yellow, while Velvet reads as beige — two distinct hue families, not close cousins. Pure Joy (LRV 72) reflects noticeably more light than Velvet (LRV 52), a difference of 20 points that becomes especially apparent in rooms with limited natural light. Pure Joy runs yellow while Velvet is decidedly warm, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 38.0, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Pure Joy vs Velvet Simulated Comparison
5 simulated room previews — drag the slider on each to see Pure Joy on one side and Velvet on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Pure Joy comparisons
See how Pure Joy stacks up against other well-photographed colors across different brands and tones.
