Imagine That vs Paper
Imagine That is a Cloverdale Paint color while Paper comes from Tikkurila. Hue-wise, Imagine That belongs to the grey family and Paper to the beige-greige family. At LRV 88 vs 25, Paper will read as the brighter of the two — a 63-point gap that matters most in north-facing or low-light rooms. At ΔE 42.2, these are genuinely distinct colors — a strong contrast if used together, or a meaningful choice between two different directions. Below you'll find 3 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Imagine That vs Paper in Real Spaces
3 real rooms side by side. Seeing Imagine That and Paper in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
Living rooms test a color across a full range of conditions — morning sun, afternoon shade, and evening lamp light all shift how both of these read. Paper returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Bedroom
Bedroom walls are often seen under warm artificial light, a context that shifts both colors from how they look on a chip. The LRV gap is large enough that Paper will make the room feel meaningfully brighter than Imagine That would.
Kitchen
Kitchen lighting tends to be bright and directional, which sharpens contrast and makes undertone differences more apparent. The LRV gap is large enough that Paper will make the room feel meaningfully brighter than Imagine That would.
Color Details
Imagine That vs Paper Simulated Comparison
5 simulated room previews — drag the slider on each to see Imagine That on one side and Paper on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Imagine That comparisons
See how Imagine That stacks up against other well-photographed colors across different brands and tones.














































