Plum's the Word vs Denim Drift
Where Plum's the Word belongs to Cloverdale Paint's range, Denim Drift is a Dulux color. Hue-wise, Plum's the Word belongs to the purple family and Denim Drift to the blue-grey family. Plum's the Word (LRV 65) reflects noticeably more light than Denim Drift (LRV 27), a difference of 38 points that becomes especially apparent in rooms with limited natural light. With a ΔE of 29.5, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below you'll find 4 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Plum's the Word vs Denim Drift in Real Spaces
4 real rooms side by side. Seeing Plum's the Word and Denim Drift in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The LRV gap is large enough that Plum's the Word will make the room feel meaningfully brighter than Denim Drift would.
Bedroom
The context that matters most in a bedroom is how a color reads under a bedside lamp at night, not under noon daylight. Plum's the Word reflects noticeably more light off the walls, making the space read more open than Denim Drift.
Dining Room
A dining room lit by a dimmed pendant or candles is one of the most forgiving environments for paint — warm light softens almost everything. Plum's the Word returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Bathroom
Bathrooms are one of the few spaces where you're genuinely enclosed by the paint color, which makes the choice between these two more consequential. Plum's the Word reflects noticeably more light off the walls, making the space read more open than Denim Drift.
Color Details
Plum's the Word vs Denim Drift Simulated Comparison
5 simulated room previews — drag the slider on each to see Plum's the Word on one side and Denim Drift on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Plum's the Word comparisons
See how Plum's the Word stacks up against other well-photographed colors across different brands and tones.
