Trade Secret vs Chai
Trade Secret (Cloverdale Paint) and Chai (Tikkurila) come from different manufacturers. Both sit in the beige family, which is useful context if you're narrowing within a single hue direction. The 10-point LRV gap — 70 for Trade Secret vs 60 for Chai — means Trade Secret will open up a space more effectively. ΔE 4.3 means they're clearly different, but not dramatically so — they'd pair well in the same room. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Trade Secret vs Chai Simulated Comparison
5 simulated room previews — drag the slider on each to see Trade Secret on one side and Chai on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Trade Secret comparisons
See how Trade Secret stacks up against other well-photographed colors across different brands and tones.








































