Universal White vs Pure White

Where Universal White belongs to Cloverdale Paint's range, Pure White is a RAL Classic color. These are both beige-whites, so the question isn't which hue to choose — it's where within beige-white to land. They have nearly identical light reflectance values (84 vs 84), so they'll read as similarly Light in most lighting conditions. At ΔE 2.9, these are close — the kind of difference that matters when choosing between them, but doesn't read strongly in a finished room. Below you'll find 3 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.

Universal White vs Pure White in Real Spaces

3 real rooms side by side. Universal White and Pure White are close enough that the difference can be hard to judge from a chip alone — these photos show how each reads at scale, across different spaces and lighting conditions.

Living Room

In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The two are close enough that the choice comes down to finer qualities — undertone, texture, what the color sits next to.

Universal WhiteUniversal White EX002 by Cloverdale Paint — Living Room

@visualization

Pure WhiteRAL Classic Pure White 9010 living room

@katapult_renovations

Bedroom

The context that matters most in a bedroom is how a color reads under a bedside lamp at night, not under noon daylight. At this scale the difference is subtle — you'd need them side by side, as shown here, to reliably tell them apart.

Universal WhiteUniversal White EX002 by Cloverdale Paint — Bedroom

@visualization

Pure WhiteRAL Classic Pure White 9010 bedroom

@monarquitectura_

Bathroom

Bathrooms are one of the few spaces where you're genuinely enclosed by the paint color, which makes the choice between these two more consequential. At this scale the difference is subtle — you'd need them side by side, as shown here, to reliably tell them apart.

Universal WhiteUniversal White EX002 by Cloverdale Paint — Bathroom

@visualization

Pure WhiteRAL Classic Pure White 9010 bathroom

@katapult_renovations

Color Details

Universal White
Cloverdale Paint · EX002
Hex#F1ECDF
LRV84.0
BrandCloverdale Paint
NumberEX002
Undertone
Temperature
BrightnessLight
Pure White
RAL Classic · RAL 9010
Hex#f2efe7
LRV84.0
BrandRAL Classic
NumberRAL 9010
Undertone
Temperature
BrightnessLight

Universal White vs Pure White Simulated Comparison

5 simulated room previews — drag the slider on each to see Universal White on one side and Pure White on the other.

Bathroom
Bedroom
House
Kitchen Cabinets
Living Room

Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.

More Universal White comparisons

See how Universal White stacks up against other well-photographed colors across different brands and tones.

White Dove
Universal White
White Dove
Benjamin Moore
White Dove
LRV 83

Nearly identical in tone

Ammonite
Universal White
Ammonite
Farrow & Ball
Ammonite
LRV 69

Universal White reads noticeably lighter

Iron Ore
Universal White
Iron Ore
Sherwin-Williams
Iron Ore
LRV 6

Universal White is the lighter choice

Purbeck Stone
Universal White
Purbeck Stone
Farrow & Ball
Purbeck Stone
LRV 52

Universal White is the lighter choice

Evergreen Fog
Universal White
Evergreen Fog
Sherwin-Williams
Evergreen Fog
LRV 30

Universal White is the lighter choice

Mizzle
Universal White
Mizzle
Farrow & Ball
Mizzle
LRV 52

Universal White is the lighter choice

Agreeable Gray
Universal White
Agreeable Gray
Sherwin-Williams
Agreeable Gray
LRV 60

Universal White reads noticeably lighter

Denim Drift
Universal White
Denim Drift
Dulux
Denim Drift
LRV 27

Universal White is the lighter choice

Tranquil Dawn
Universal White
Tranquil Dawn
Dulux
Tranquil Dawn
LRV 55

Universal White is the lighter choice

Balboa Mist
Universal White
Balboa Mist
Benjamin Moore
Balboa Mist
LRV 66

Universal White reads noticeably lighter

Vintage Vogue
Universal White
Vintage Vogue
Benjamin Moore
Vintage Vogue
LRV 12

Universal White is the lighter choice

Pale Green
Universal White
Pale Green
RAL ClassicClassic
Pale Green
LRV 31

Universal White is the lighter choice

Pine Needle
Universal White
Pine Needle
Dulux
Pine Needle
LRV 7

Universal White is the lighter choice

Cement grey
Universal White
Cement grey
RAL ClassicClassic
Cement grey
LRV 24

Universal White is the lighter choice

Black grey
Universal White
Black grey
RAL ClassicClassic
Black grey
LRV 6

Universal White is the lighter choice

Piazza
Universal White
Piazza
Tikkurila
Piazza
LRV 65

Universal White reads noticeably lighter

Humble Yellow
Universal White
Humble Yellow
Jotun
Humble Yellow
LRV 57

Universal White is the lighter choice

Windmill Lane
Universal White
Windmill Lane
Little Greene
Windmill Lane
LRV 31

Universal White is the lighter choice

Senses
Universal White
Senses
Jotun
Senses
LRV 41

Universal White is the lighter choice

Lamp Black
Universal White
Lamp Black
Little Greene
Lamp Black
LRV 3

Universal White is the lighter choice

Washed Linen
Universal White
Washed Linen
Jotun
Washed Linen
LRV 55

Universal White is the lighter choice

Tea with Florence
Universal White
Tea with Florence
Little Greene
Tea with Florence
LRV 18

Universal White is the lighter choice

Thames Fog
Universal White
Thames Fog
Valspar
Thames Fog
LRV 27

Universal White is the lighter choice

Ocean Abyss
Universal White
Ocean Abyss
Behr
Ocean Abyss
LRV 7

Universal White is the lighter choice

Classic Silver
Universal White
Classic Silver
Behr
Classic Silver
LRV 48

Universal White is the lighter choice

Teton Blue
Universal White
Teton Blue
Behr
Teton Blue
LRV 31

Universal White is the lighter choice

RAL 110-2
Universal White
RAL 110-2
RAL EffectEffect
RAL 110-2
LRV 72

Universal White reads noticeably lighter

RAL 110-1
Universal White
RAL 110-1
RAL EffectEffect
RAL 110-1
LRV 80

Universal White reads slightly lighter

Paper
Universal White
Paper
Tikkurila
Paper
LRV 88

Paper reads slightly lighter

Passageway
Universal White
Passageway
Valspar
Passageway
LRV 14

Universal White is the lighter choice