Milky Way vs Alluring White
Where Milky Way belongs to Jotun's range, Alluring White is a Sherwin-Williams color. Hue-wise, Milky Way belongs to the beige family and Alluring White to the beige-white family. Alluring White (LRV 77) reflects noticeably more light than Milky Way (LRV 74), a difference of 3 points that becomes especially apparent in rooms with limited natural light. Both lean warm, so they'll behave similarly in mixed or changing light conditions. At ΔE 3.0, these are close — the kind of difference that matters when choosing between them, but doesn't read strongly in a finished room. Below you'll find 1 real-room photo comparison where both colors appear side by side, plus 5 simulated room previews.
Milky Way vs Alluring White in Real Spaces
1 real room side by side. Milky Way and Alluring White are close enough that the difference can be hard to judge from a chip alone — these photos show how each reads at scale, across different spaces and lighting conditions.
Living Room
In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The two are close enough that the choice comes down to finer qualities — undertone, texture, what the color sits next to.
Color Details
Milky Way vs Alluring White Simulated Comparison
5 simulated room previews — drag the slider on each to see Milky Way on one side and Alluring White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Milky Way comparisons
See how Milky Way stacks up against other well-photographed colors across different brands and tones.










































