Rita's Rouge vs Cooing Doves
Where Rita's Rouge belongs to Sherwin-Williams's range, Cooing Doves is a Valspar color. These are both pink-reds, so the question isn't which hue to choose — it's where within pink-red to land. Cooing Doves (LRV 33) reflects noticeably more light than Rita's Rouge (LRV 24), a difference of 9 points that becomes especially apparent in rooms with limited natural light. With a ΔE of 12.1, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Rita's Rouge vs Cooing Doves Simulated Comparison
5 simulated room previews — drag the slider on each to see Rita's Rouge on one side and Cooing Doves on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Rita's Rouge comparisons
See how Rita's Rouge stacks up against other well-photographed colors across different brands and tones.
