Pure Earth vs Urban Jungle
Pure Earth (Behr) and Urban Jungle (Sherwin-Williams) come from different manufacturers. These are both beige-greiges, so the question isn't which hue to choose — it's where within beige-greige to land. Their light reflectance values are nearly the same — 31 vs 31 — so neither will read significantly brighter or darker than the other. Where Pure Earth leans red, Urban Jungle reads warm — a distinction that shifts noticeably depending on the light source and surrounding finishes. A ΔE of 1.7 puts them in subtle territory — distinguishable in direct comparison, less so from across a room. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Pure Earth vs Urban Jungle Simulated Comparison
5 simulated room previews — drag the slider on each to see Pure Earth on one side and Urban Jungle on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Pure Earth comparisons
See how Pure Earth stacks up against other well-photographed colors across different brands and tones.
