Pure Turquoise vs Artichoke
Where Pure Turquoise belongs to Behr's range, Artichoke is a Sherwin-Williams color. Pure Turquoise reads as blue, while Artichoke reads as grey — two distinct hue families, not close cousins. Pure Turquoise (LRV 40) reflects noticeably more light than Artichoke (LRV 21), a difference of 19 points that becomes especially apparent in rooms with limited natural light. Pure Turquoise runs blue while Artichoke is decidedly neutral, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 33.7, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below you'll find 5 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Pure Turquoise vs Artichoke in Real Spaces
5 real rooms side by side. Seeing Pure Turquoise and Artichoke in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The LRV gap is large enough that Pure Turquoise will make the room feel meaningfully brighter than Artichoke would.
Bedroom
The context that matters most in a bedroom is how a color reads under a bedside lamp at night, not under noon daylight. Pure Turquoise reflects noticeably more light off the walls, making the space read more open than Artichoke.
Bathroom
Bathrooms are one of the few spaces where you're genuinely enclosed by the paint color, which makes the choice between these two more consequential. Pure Turquoise reflects noticeably more light off the walls, making the space read more open than Artichoke.
House
Seen across an entire facade, subtle tonal differences become pronounced. What reads as nearly the same on a chip often reads as clearly different at scale. Pure Turquoise reflects noticeably more light off the walls, making the space read more open than Artichoke.
Kitchen Cabinets
Kitchen cabinets are constantly compared against adjacent materials, which means subtle differences between these two become much more visible. Pure Turquoise reflects noticeably more light off the walls, making the space read more open than Artichoke.
Color Details
Pure Turquoise vs Artichoke Simulated Comparison
5 simulated room previews — drag the slider on each to see Pure Turquoise on one side and Artichoke on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Pure Turquoise comparisons
See how Pure Turquoise stacks up against other well-photographed colors across different brands and tones.
White Dove reflects far more light (LRV 83 vs 40), opening up a space where Pure Turquoise encloses it.
At LRV 69 vs 40, Ammonite is decisively the brighter choice.
Pure Turquoise reflects far more light (LRV 40 vs 6), opening up a space where Iron Ore encloses it.
A 12-point LRV gap (52 vs 40) makes Purbeck Stone the marginally brighter of the two.
A 10-point LRV gap (40 vs 30) makes Pure Turquoise the marginally brighter of the two.
Mizzle reads slightly lighter (LRV 52 vs 40), a gap that shows most in low-lit rooms.
At LRV 60 vs 40, Agreeable Gray is decisively the brighter choice.
Accessible Beige reflects far more light (LRV 58 vs 40), opening up a space where Pure Turquoise encloses it.
Pure Turquoise reflects far more light (LRV 40 vs 27), opening up a space where Denim Drift encloses it.
Their light reflectance is nearly identical (LRV 43 vs 40), so neither reads brighter in a room.
At LRV 40 vs 4, Pure Turquoise is decisively the brighter choice.
Tranquil Dawn reflects far more light (LRV 55 vs 40), opening up a space where Pure Turquoise encloses it.
Pure Turquoise reflects far more light (LRV 40 vs 13), opening up a space where Bancha encloses it.
Hardwick White reads slightly lighter (LRV 44 vs 40), a gap that shows most in low-lit rooms.
At LRV 84 vs 40, Pure White is decisively the brighter choice.
Balboa Mist reflects far more light (LRV 66 vs 40), opening up a space where Pure Turquoise encloses it.
Shoji White reflects far more light (LRV 74 vs 40), opening up a space where Pure Turquoise encloses it.
Snowbound reflects far more light (LRV 83 vs 40), opening up a space where Pure Turquoise encloses it.
Pure Turquoise reflects far more light (LRV 40 vs 12), opening up a space where Pewter Green encloses it.
Skimming Stone reflects far more light (LRV 68 vs 40), opening up a space where Pure Turquoise encloses it.
Their light reflectance is nearly identical (LRV 41 vs 40), so neither reads brighter in a room.
At LRV 68 vs 40, Calamine is decisively the brighter choice.
At LRV 40 vs 25, Pure Turquoise is decisively the brighter choice.
Pure Turquoise reflects far more light (LRV 40 vs 12), opening up a space where Vintage Vogue encloses it.
Saybrook Sage reads slightly lighter (LRV 45 vs 40), a gap that shows most in low-lit rooms.
A 9-point LRV gap (40 vs 31) makes Pure Turquoise the marginally brighter of the two.
At LRV 40 vs 7, Pure Turquoise is decisively the brighter choice.
At LRV 40 vs 24, Pure Turquoise is decisively the brighter choice.
At LRV 57 vs 40, Guilford Green is decisively the brighter choice.
At LRV 72 vs 40, Just Walnut is decisively the brighter choice.