Timeless Ruby vs Heartfelt
Where Timeless Ruby belongs to Behr's range, Heartfelt is a Sherwin-Williams color. Both sit in the pink-red family, which is useful context if you're narrowing within a single hue direction. Heartfelt (LRV 17) reflects noticeably more light than Timeless Ruby (LRV 11), a difference of 6 points that becomes especially apparent in rooms with limited natural light. Timeless Ruby runs red while Heartfelt is decidedly warm, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 12.4, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Timeless Ruby vs Heartfelt Simulated Comparison
5 simulated room previews — drag the slider on each to see Timeless Ruby on one side and Heartfelt on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Timeless Ruby comparisons
See how Timeless Ruby stacks up against other well-photographed colors across different brands and tones.
