Amazon Green vs Pure White
Where Amazon Green belongs to Benjamin Moore's range, Pure White is a Sherwin-Williams color. Hue-wise, Amazon Green belongs to the blue-green family and Pure White to the beige-greige family. Pure White (LRV 84) reflects noticeably more light than Amazon Green (LRV 10), a difference of 74 points that becomes especially apparent in rooms with limited natural light. Amazon Green runs blue while Pure White is decidedly warm, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 59.7, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Amazon Green vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Amazon Green on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Amazon Green comparisons
See how Amazon Green stacks up against other well-photographed colors across different brands and tones.
At LRV 83 vs 10, White Dove is decisively the brighter choice.
Ammonite reflects far more light (LRV 69 vs 10), opening up a space where Amazon Green encloses it.
A 5-point LRV gap (10 vs 6) makes Amazon Green the marginally brighter of the two.
Purbeck Stone reflects far more light (LRV 52 vs 10), opening up a space where Amazon Green encloses it.
Evergreen Fog reflects far more light (LRV 30 vs 10), opening up a space where Amazon Green encloses it.
At LRV 52 vs 10, Mizzle is decisively the brighter choice.
Agreeable Gray reflects far more light (LRV 60 vs 10), opening up a space where Amazon Green encloses it.
At LRV 58 vs 10, Accessible Beige is decisively the brighter choice.
At LRV 27 vs 10, Denim Drift is decisively the brighter choice.
French Gray reflects far more light (LRV 43 vs 10), opening up a space where Amazon Green encloses it.
Amazon Green reads slightly lighter (LRV 10 vs 4), a gap that shows most in low-lit rooms.
At LRV 55 vs 10, Tranquil Dawn is decisively the brighter choice.
A 3-point LRV gap (13 vs 10) makes Bancha the marginally brighter of the two.
At LRV 44 vs 10, Hardwick White is decisively the brighter choice.
Artichoke reads slightly lighter (LRV 21 vs 10), a gap that shows most in low-lit rooms.
At LRV 66 vs 10, Balboa Mist is decisively the brighter choice.
At LRV 74 vs 10, Shoji White is decisively the brighter choice.
At LRV 83 vs 10, Snowbound is decisively the brighter choice.
Their light reflectance is nearly identical (LRV 12 vs 10), so neither reads brighter in a room.
At LRV 68 vs 10, Skimming Stone is decisively the brighter choice.
Dix Blue reflects far more light (LRV 41 vs 10), opening up a space where Amazon Green encloses it.
Calamine reflects far more light (LRV 68 vs 10), opening up a space where Amazon Green encloses it.
Treron reflects far more light (LRV 25 vs 10), opening up a space where Amazon Green encloses it.
Their light reflectance is nearly identical (LRV 12 vs 10), so neither reads brighter in a room.
At LRV 45 vs 10, Saybrook Sage is decisively the brighter choice.
Pale Green reflects far more light (LRV 31 vs 10), opening up a space where Amazon Green encloses it.
Amazon Green reads slightly lighter (LRV 10 vs 7), a gap that shows most in low-lit rooms.
Cement grey reflects far more light (LRV 24 vs 10), opening up a space where Amazon Green encloses it.
Guilford Green reflects far more light (LRV 57 vs 10), opening up a space where Amazon Green encloses it.
Just Walnut reflects far more light (LRV 72 vs 10), opening up a space where Amazon Green encloses it.