America's Heartland vs Iron Ore
Where America's Heartland belongs to Benjamin Moore's range, Iron Ore is a Sherwin-Williams color. America's Heartland reads as beige-yellow, while Iron Ore reads as grey — two distinct hue families, not close cousins. America's Heartland (LRV 78) reflects noticeably more light than Iron Ore (LRV 6), a difference of 72 points that becomes especially apparent in rooms with limited natural light. America's Heartland runs warm while Iron Ore is decidedly neutral, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 66.9, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
America's Heartland vs Iron Ore Simulated Comparison
5 simulated room previews — drag the slider on each to see America's Heartland on one side and Iron Ore on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More America's Heartland comparisons
See how America's Heartland stacks up against other well-photographed colors across different brands and tones.

A 9-point LRV gap (78 vs 69) makes America's Heartland the marginally brighter of the two.


White Dove reads slightly lighter (LRV 83 vs 78), a gap that shows most in low-lit rooms.

At LRV 78 vs 52, America's Heartland is decisively the brighter choice.

At LRV 78 vs 30, America's Heartland is decisively the brighter choice.

America's Heartland reflects far more light (LRV 78 vs 52), opening up a space where Mizzle encloses it.

At LRV 78 vs 60, America's Heartland is decisively the brighter choice.

America's Heartland reflects far more light (LRV 78 vs 58), opening up a space where Accessible Beige encloses it.

America's Heartland reflects far more light (LRV 78 vs 27), opening up a space where Denim Drift encloses it.

At LRV 78 vs 43, America's Heartland is decisively the brighter choice.

At LRV 78 vs 4, America's Heartland is decisively the brighter choice.

America's Heartland reflects far more light (LRV 78 vs 55), opening up a space where Tranquil Dawn encloses it.

America's Heartland reflects far more light (LRV 78 vs 13), opening up a space where Bancha encloses it.

America's Heartland reflects far more light (LRV 78 vs 44), opening up a space where Hardwick White encloses it.

A 6-point LRV gap (84 vs 78) makes Pure White the marginally brighter of the two.

At LRV 78 vs 21, America's Heartland is decisively the brighter choice.

America's Heartland reflects far more light (LRV 78 vs 66), opening up a space where Balboa Mist encloses it.

America's Heartland reads slightly lighter (LRV 78 vs 74), a gap that shows most in low-lit rooms.

Snowbound reads slightly lighter (LRV 83 vs 78), a gap that shows most in low-lit rooms.

At LRV 78 vs 51, America's Heartland is decisively the brighter choice.

America's Heartland reflects far more light (LRV 78 vs 12), opening up a space where Pewter Green encloses it.

America's Heartland reflects far more light (LRV 78 vs 8), opening up a space where Duck Green encloses it.

America's Heartland reads slightly lighter (LRV 78 vs 68), a gap that shows most in low-lit rooms.

At LRV 78 vs 41, America's Heartland is decisively the brighter choice.

America's Heartland reflects far more light (LRV 78 vs 12), opening up a space where Vintage Vogue encloses it.

America's Heartland reflects far more light (LRV 78 vs 45), opening up a space where Saybrook Sage encloses it.

At LRV 78 vs 31, America's Heartland is decisively the brighter choice.

At LRV 78 vs 7, America's Heartland is decisively the brighter choice.













