Apollo Blue vs S 4010-B70G
Apollo Blue (Benjamin Moore) and S 4010-B70G (NCS) come from different manufacturers. Both sit in the blue-grey family, which is useful context if you're narrowing within a single hue direction. The 4-point LRV gap — 28 for S 4010-B70G vs 24 for Apollo Blue — means S 4010-B70G will open up a space more effectively. Where Apollo Blue leans blue, S 4010-B70G reads cool — a distinction that shifts noticeably depending on the light source and surrounding finishes. ΔE 6.1 means they're clearly different, but not dramatically so — they'd pair well in the same room. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Apollo Blue vs S 4010-B70G Simulated Comparison
5 simulated room previews — drag the slider on each to see Apollo Blue on one side and S 4010-B70G on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Apollo Blue comparisons
See how Apollo Blue stacks up against other well-photographed colors across different brands and tones.
