Avant Garde vs Pure White
Where Avant Garde belongs to Benjamin Moore's range, Pure White is a Sherwin-Williams color. Hue-wise, Avant Garde belongs to the beige family and Pure White to the beige-greige family. Pure White (LRV 84) reflects noticeably more light than Avant Garde (LRV 40), a difference of 44 points that becomes especially apparent in rooms with limited natural light. Avant Garde runs red while Pure White is decidedly warm, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 34.9, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Avant Garde vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Avant Garde on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Avant Garde comparisons
See how Avant Garde stacks up against other well-photographed colors across different brands and tones.
White Dove reflects far more light (LRV 83 vs 40), opening up a space where Avant Garde encloses it.
At LRV 69 vs 40, Ammonite is decisively the brighter choice.
Avant Garde reflects far more light (LRV 40 vs 6), opening up a space where Iron Ore encloses it.
A 11-point LRV gap (52 vs 40) makes Purbeck Stone the marginally brighter of the two.
A 10-point LRV gap (40 vs 30) makes Avant Garde the marginally brighter of the two.
Mizzle reads slightly lighter (LRV 52 vs 40), a gap that shows most in low-lit rooms.
At LRV 60 vs 40, Agreeable Gray is decisively the brighter choice.
Accessible Beige reflects far more light (LRV 58 vs 40), opening up a space where Avant Garde encloses it.
Avant Garde reflects far more light (LRV 40 vs 27), opening up a space where Denim Drift encloses it.
Their light reflectance is nearly identical (LRV 43 vs 40), so neither reads brighter in a room.
At LRV 40 vs 4, Avant Garde is decisively the brighter choice.
Tranquil Dawn reflects far more light (LRV 55 vs 40), opening up a space where Avant Garde encloses it.
Avant Garde reflects far more light (LRV 40 vs 13), opening up a space where Bancha encloses it.
Hardwick White reads slightly lighter (LRV 44 vs 40), a gap that shows most in low-lit rooms.
At LRV 40 vs 21, Avant Garde is decisively the brighter choice.
Balboa Mist reflects far more light (LRV 66 vs 40), opening up a space where Avant Garde encloses it.
Shoji White reflects far more light (LRV 74 vs 40), opening up a space where Avant Garde encloses it.
Snowbound reflects far more light (LRV 83 vs 40), opening up a space where Avant Garde encloses it.
Avant Garde reflects far more light (LRV 40 vs 12), opening up a space where Pewter Green encloses it.
Skimming Stone reflects far more light (LRV 68 vs 40), opening up a space where Avant Garde encloses it.
Their light reflectance is nearly identical (LRV 41 vs 40), so neither reads brighter in a room.
At LRV 68 vs 40, Calamine is decisively the brighter choice.
At LRV 40 vs 25, Avant Garde is decisively the brighter choice.
Avant Garde reflects far more light (LRV 40 vs 12), opening up a space where Vintage Vogue encloses it.
Saybrook Sage reads slightly lighter (LRV 45 vs 40), a gap that shows most in low-lit rooms.
A 9-point LRV gap (40 vs 31) makes Avant Garde the marginally brighter of the two.
At LRV 40 vs 7, Avant Garde is decisively the brighter choice.
At LRV 40 vs 24, Avant Garde is decisively the brighter choice.
At LRV 57 vs 40, Guilford Green is decisively the brighter choice.
At LRV 72 vs 40, Just Walnut is decisively the brighter choice.