Concord Ivory vs Artichoke
Where Concord Ivory belongs to Benjamin Moore's range, Artichoke is a Sherwin-Williams color. Concord Ivory reads as beige, while Artichoke reads as grey — two distinct hue families, not close cousins. Concord Ivory (LRV 60) reflects noticeably more light than Artichoke (LRV 21), a difference of 39 points that becomes especially apparent in rooms with limited natural light. Concord Ivory runs red while Artichoke is decidedly neutral, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 36.7, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below you'll find 4 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Concord Ivory vs Artichoke in Real Spaces
4 real rooms side by side. Seeing Concord Ivory and Artichoke in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The LRV gap is large enough that Concord Ivory will make the room feel meaningfully brighter than Artichoke would.
Bathroom
Bathrooms are one of the few spaces where you're genuinely enclosed by the paint color, which makes the choice between these two more consequential. Concord Ivory reflects noticeably more light off the walls, making the space read more open than Artichoke.
House
Seen across an entire facade, subtle tonal differences become pronounced. What reads as nearly the same on a chip often reads as clearly different at scale. Concord Ivory reflects noticeably more light off the walls, making the space read more open than Artichoke.
Front Door
A front door is a focal point — small color differences read clearly at this concentrated scale. The LRV gap is large enough that Concord Ivory will make the room feel meaningfully brighter than Artichoke would.
Color Details
Concord Ivory vs Artichoke Simulated Comparison
5 simulated room previews — drag the slider on each to see Concord Ivory on one side and Artichoke on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Concord Ivory comparisons
See how Concord Ivory stacks up against other well-photographed colors across different brands and tones.
A 9-point LRV gap (69 vs 60) makes Ammonite the marginally brighter of the two.
White Dove reflects far more light (LRV 83 vs 60), opening up a space where Concord Ivory encloses it.
Concord Ivory reflects far more light (LRV 60 vs 6), opening up a space where Iron Ore encloses it.
A 8-point LRV gap (60 vs 52) makes Concord Ivory the marginally brighter of the two.
At LRV 60 vs 30, Concord Ivory is decisively the brighter choice.
Concord Ivory reads slightly lighter (LRV 60 vs 52), a gap that shows most in low-lit rooms.
Their light reflectance is nearly identical (LRV 60 vs 60), so neither reads brighter in a room.
With LRVs of 60 and 58, the two reflect almost the same amount of light.
Concord Ivory reflects far more light (LRV 60 vs 27), opening up a space where Denim Drift encloses it.
At LRV 60 vs 43, Concord Ivory is decisively the brighter choice.
At LRV 60 vs 4, Concord Ivory is decisively the brighter choice.
Concord Ivory reads slightly lighter (LRV 60 vs 55), a gap that shows most in low-lit rooms.
Concord Ivory reflects far more light (LRV 60 vs 13), opening up a space where Bancha encloses it.
Concord Ivory reflects far more light (LRV 60 vs 44), opening up a space where Hardwick White encloses it.
At LRV 84 vs 60, Pure White is decisively the brighter choice.
Balboa Mist reads slightly lighter (LRV 66 vs 60), a gap that shows most in low-lit rooms.
Shoji White reflects far more light (LRV 74 vs 60), opening up a space where Concord Ivory encloses it.
Snowbound reflects far more light (LRV 83 vs 60), opening up a space where Concord Ivory encloses it.
A 9-point LRV gap (60 vs 51) makes Concord Ivory the marginally brighter of the two.
Concord Ivory reflects far more light (LRV 60 vs 12), opening up a space where Pewter Green encloses it.
Concord Ivory reflects far more light (LRV 60 vs 8), opening up a space where Duck Green encloses it.
Skimming Stone reads slightly lighter (LRV 68 vs 60), a gap that shows most in low-lit rooms.
At LRV 60 vs 41, Concord Ivory is decisively the brighter choice.
Concord Ivory reflects far more light (LRV 60 vs 12), opening up a space where Vintage Vogue encloses it.
Concord Ivory reflects far more light (LRV 60 vs 45), opening up a space where Saybrook Sage encloses it.
At LRV 60 vs 31, Concord Ivory is decisively the brighter choice.
At LRV 60 vs 7, Concord Ivory is decisively the brighter choice.