Ice Fog vs Pure White
Ice Fog (Benjamin Moore) and Pure White (Sherwin-Williams) come from different manufacturers. Hue-wise, Ice Fog belongs to the green-grey family and Pure White to the beige-greige family. The 13-point LRV gap — 84 for Pure White vs 71 for Ice Fog — means Pure White will open up a space more effectively. Where Ice Fog leans green, Pure White reads warm — a distinction that shifts noticeably depending on the light source and surrounding finishes. ΔE 5.3 means they're clearly different, but not dramatically so — they'd pair well in the same room. Below you'll find 1 real-room photo comparison where both colors appear side by side, plus 5 simulated room previews.
Ice Fog vs Pure White in Real Spaces
1 real room side by side. Ice Fog and Pure White are close enough that the difference can be hard to judge from a chip alone — these photos show how each reads at scale, across different spaces and lighting conditions.
Living Room
A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Pure White reflects noticeably more light off the walls, making the space read more open than Ice Fog.
Color Details
Ice Fog vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Ice Fog on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Ice Fog comparisons
See how Ice Fog stacks up against other well-photographed colors across different brands and tones.
