Ivory Tower vs Pure White
Where Ivory Tower belongs to Benjamin Moore's range, Pure White is a Sherwin-Williams color. Ivory Tower reads as beige, while Pure White reads as beige-greige — two distinct hue families, not close cousins. They have nearly identical light reflectance values (86 vs 84), so they'll read as similarly Light in most lighting conditions. Ivory Tower runs red while Pure White is decidedly warm, which means they'll respond very differently to warm vs cool light sources. The ΔE 5.6 gap is real but not dramatic — close enough to use together, distinct enough to matter as a choice. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Ivory Tower vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Ivory Tower on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Ivory Tower comparisons
See how Ivory Tower stacks up against other well-photographed colors across different brands and tones.
Their light reflectance is nearly identical (LRV 86 vs 83), so neither reads brighter in a room.
Ivory Tower reflects far more light (LRV 86 vs 69), opening up a space where Ammonite encloses it.
At LRV 86 vs 6, Ivory Tower is decisively the brighter choice.
Ivory Tower reflects far more light (LRV 86 vs 52), opening up a space where Purbeck Stone encloses it.
Ivory Tower reflects far more light (LRV 86 vs 30), opening up a space where Evergreen Fog encloses it.
At LRV 86 vs 52, Ivory Tower is decisively the brighter choice.
Ivory Tower reflects far more light (LRV 86 vs 60), opening up a space where Agreeable Gray encloses it.
At LRV 86 vs 58, Ivory Tower is decisively the brighter choice.
At LRV 86 vs 27, Ivory Tower is decisively the brighter choice.
Ivory Tower reflects far more light (LRV 86 vs 43), opening up a space where French Gray encloses it.
Ivory Tower reflects far more light (LRV 86 vs 4), opening up a space where Naval encloses it.
At LRV 86 vs 55, Ivory Tower is decisively the brighter choice.
At LRV 86 vs 13, Ivory Tower is decisively the brighter choice.
At LRV 86 vs 44, Ivory Tower is decisively the brighter choice.
Ivory Tower reflects far more light (LRV 86 vs 21), opening up a space where Artichoke encloses it.
At LRV 86 vs 66, Ivory Tower is decisively the brighter choice.
A 12-point LRV gap (86 vs 74) makes Ivory Tower the marginally brighter of the two.
A 3-point LRV gap (86 vs 83) makes Ivory Tower the marginally brighter of the two.
At LRV 86 vs 12, Ivory Tower is decisively the brighter choice.
At LRV 86 vs 68, Ivory Tower is decisively the brighter choice.
Ivory Tower reflects far more light (LRV 86 vs 41), opening up a space where Dix Blue encloses it.
Ivory Tower reflects far more light (LRV 86 vs 68), opening up a space where Calamine encloses it.
Ivory Tower reflects far more light (LRV 86 vs 25), opening up a space where Treron encloses it.
At LRV 86 vs 12, Ivory Tower is decisively the brighter choice.
At LRV 86 vs 45, Ivory Tower is decisively the brighter choice.
Ivory Tower reflects far more light (LRV 86 vs 31), opening up a space where Pale Green encloses it.
Ivory Tower reflects far more light (LRV 86 vs 7), opening up a space where Pine Needle encloses it.
Ivory Tower reflects far more light (LRV 86 vs 24), opening up a space where Cement grey encloses it.
Ivory Tower reflects far more light (LRV 86 vs 57), opening up a space where Guilford Green encloses it.
Ivory Tower reflects far more light (LRV 86 vs 72), opening up a space where Just Walnut encloses it.