Ivory White vs Pure White
Ivory White is a Benjamin Moore color while Pure White comes from Sherwin-Williams. Hue-wise, Ivory White belongs to the beige-white family and Pure White to the beige-greige family. With LRVs of 83 and 84, they'll behave almost identically in terms of how much light they reflect back into a room. They share a warm quality — useful to know if you're layering them in the same space. At ΔE 5.3, the difference is perceptible but not dramatic — the two can work harmoniously in the same space. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Ivory White vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Ivory White on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Ivory White comparisons
See how Ivory White stacks up against other well-photographed colors across different brands and tones.
Their light reflectance is nearly identical (LRV 83 vs 83), so neither reads brighter in a room.
Ivory White reflects far more light (LRV 83 vs 69), opening up a space where Ammonite encloses it.
At LRV 83 vs 6, Ivory White is decisively the brighter choice.
Ivory White reflects far more light (LRV 83 vs 52), opening up a space where Purbeck Stone encloses it.
Ivory White reflects far more light (LRV 83 vs 30), opening up a space where Evergreen Fog encloses it.
At LRV 83 vs 52, Ivory White is decisively the brighter choice.
Ivory White reflects far more light (LRV 83 vs 60), opening up a space where Agreeable Gray encloses it.
At LRV 83 vs 58, Ivory White is decisively the brighter choice.
At LRV 83 vs 27, Ivory White is decisively the brighter choice.
Ivory White reflects far more light (LRV 83 vs 43), opening up a space where French Gray encloses it.
Ivory White reflects far more light (LRV 83 vs 4), opening up a space where Naval encloses it.
At LRV 83 vs 55, Ivory White is decisively the brighter choice.
At LRV 83 vs 13, Ivory White is decisively the brighter choice.
At LRV 83 vs 44, Ivory White is decisively the brighter choice.
Ivory White reflects far more light (LRV 83 vs 21), opening up a space where Artichoke encloses it.
At LRV 83 vs 66, Ivory White is decisively the brighter choice.
A 9-point LRV gap (83 vs 74) makes Ivory White the marginally brighter of the two.
Their light reflectance is nearly identical (LRV 83 vs 83), so neither reads brighter in a room.
At LRV 83 vs 12, Ivory White is decisively the brighter choice.
At LRV 83 vs 68, Ivory White is decisively the brighter choice.
Ivory White reflects far more light (LRV 83 vs 41), opening up a space where Dix Blue encloses it.
Ivory White reflects far more light (LRV 83 vs 68), opening up a space where Calamine encloses it.
Ivory White reflects far more light (LRV 83 vs 25), opening up a space where Treron encloses it.
At LRV 83 vs 12, Ivory White is decisively the brighter choice.
At LRV 83 vs 45, Ivory White is decisively the brighter choice.
Ivory White reflects far more light (LRV 83 vs 31), opening up a space where Pale Green encloses it.
Ivory White reflects far more light (LRV 83 vs 7), opening up a space where Pine Needle encloses it.
Ivory White reflects far more light (LRV 83 vs 24), opening up a space where Cement grey encloses it.
Ivory White reflects far more light (LRV 83 vs 57), opening up a space where Guilford Green encloses it.
Ivory White reads slightly lighter (LRV 83 vs 72), a gap that shows most in low-lit rooms.