London Fog vs Pure White
London Fog (Benjamin Moore) and Pure White (Sherwin-Williams) come from different manufacturers. London Fog reads as greige-grey, while Pure White reads as beige-greige — two distinct hue families, not close cousins. The 28-point LRV gap — 84 for Pure White vs 56 for London Fog — means Pure White will open up a space more effectively. Where London Fog leans red, Pure White reads warm — a distinction that shifts noticeably depending on the light source and surrounding finishes. A ΔE of 13.2 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 2 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
London Fog vs Pure White in Real Spaces
2 real rooms side by side. Seeing London Fog and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Bathroom
Small bathrooms intensify color. A shade that seems quiet in a larger room can feel immersive when you're surrounded by it on four walls. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Kitchen Cabinets
Cabinet color is always seen in context — against countertops, backsplash, and hardware — which amplifies undertone differences that might disappear on a plain wall. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Color Details
London Fog vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see London Fog on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More London Fog comparisons
See how London Fog stacks up against other well-photographed colors across different brands and tones.
