Merlot Red vs Chuckles

Merlot RedBenjamin MoorevsChucklesCloverdale PaintΔE 10.1Distinct difference

Merlot Red (Benjamin Moore) and Chuckles (Cloverdale Paint) come from different manufacturers. Both sit in the pink-red family, which is useful context if you're narrowing within a single hue direction. The 5-point LRV gap — 17 for Chuckles vs 12 for Merlot Red — means Chuckles will open up a space more effectively. A ΔE of 10.1 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.

Color Details

Merlot Red
Benjamin Moore · 2006-10
Hex#9D3D2D
LRV11.6
BrandBenjamin Moore
Number2006-10
UndertoneRed
TemperatureWarm
BrightnessDark
Chuckles
Cloverdale Paint · 1089
Hex#BF4D47
LRV17.0
BrandCloverdale Paint
Number1089
Undertone
Temperature
BrightnessDark

Merlot Red vs Chuckles Simulated Comparison

5 simulated room previews — drag the slider on each to see Merlot Red on one side and Chuckles on the other.

Bathroom
Bedroom
House
Kitchen Cabinets
Living Room

Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.

More Merlot Red comparisons

See how Merlot Red stacks up against other well-photographed colors across different brands and tones.

White Dove
Merlot Red
White Dove
Benjamin Moore
White Dove
LRV 83

White Dove is the lighter choice

Ammonite
Merlot Red
Ammonite
Farrow & Ball
Ammonite
LRV 69

Ammonite is the lighter choice

Iron Ore
Merlot Red
Iron Ore
Sherwin-Williams
Iron Ore
LRV 6

Merlot Red reads slightly lighter

Purbeck Stone
Merlot Red
Purbeck Stone
Farrow & Ball
Purbeck Stone
LRV 52

Purbeck Stone is the lighter choice

Evergreen Fog
Merlot Red
Evergreen Fog
Sherwin-Williams
Evergreen Fog
LRV 30

Evergreen Fog reads noticeably lighter

Mizzle
Merlot Red
Mizzle
Farrow & Ball
Mizzle
LRV 52

Mizzle is the lighter choice

Agreeable Gray
Merlot Red
Agreeable Gray
Sherwin-Williams
Agreeable Gray
LRV 60

Agreeable Gray is the lighter choice

Accessible Beige
Merlot Red
Accessible Beige
Sherwin-Williams
Accessible Beige
LRV 58

Accessible Beige is the lighter choice

Denim Drift
Merlot Red
Denim Drift
Dulux
Denim Drift
LRV 27

Denim Drift reads noticeably lighter

French Gray
Merlot Red
French Gray
Farrow & Ball
French Gray
LRV 43

French Gray is the lighter choice

Naval
Merlot Red
Naval
Sherwin-Williams
Naval
LRV 4

Merlot Red reads slightly lighter

Tranquil Dawn
Merlot Red
Tranquil Dawn
Dulux
Tranquil Dawn
LRV 55

Tranquil Dawn is the lighter choice

Bancha
Merlot Red
Bancha
Farrow & Ball
Bancha
LRV 13

Nearly identical in tone

Hardwick White
Merlot Red
Hardwick White
Farrow & Ball
Hardwick White
LRV 44

Hardwick White is the lighter choice

Pure White
Merlot Red
Pure White
Sherwin-Williams
Pure White
LRV 84

Pure White is the lighter choice

Artichoke
Merlot Red
Artichoke
Sherwin-Williams
Artichoke
LRV 21

Artichoke reads slightly lighter

Balboa Mist
Merlot Red
Balboa Mist
Benjamin Moore
Balboa Mist
LRV 66

Balboa Mist is the lighter choice

Shoji White
Merlot Red
Shoji White
Sherwin-Williams
Shoji White
LRV 74

Shoji White is the lighter choice

Snowbound
Merlot Red
Snowbound
Sherwin-Williams
Snowbound
LRV 83

Snowbound is the lighter choice

Pewter Green
Merlot Red
Pewter Green
Sherwin-Williams
Pewter Green
LRV 12

Nearly identical in tone

Skimming Stone
Merlot Red
Skimming Stone
Farrow & Ball
Skimming Stone
LRV 68

Skimming Stone is the lighter choice

Dix Blue
Merlot Red
Dix Blue
Farrow & Ball
Dix Blue
LRV 41

Dix Blue is the lighter choice

Calamine
Merlot Red
Calamine
Farrow & Ball
Calamine
LRV 68

Calamine is the lighter choice

Treron
Merlot Red
Treron
Farrow & Ball
Treron
LRV 25

Treron reads noticeably lighter

Vintage Vogue
Merlot Red
Vintage Vogue
Benjamin Moore
Vintage Vogue
LRV 12

Nearly identical in tone

Saybrook Sage
Merlot Red
Saybrook Sage
Benjamin Moore
Saybrook Sage
LRV 45

Saybrook Sage is the lighter choice

Pale Green
Merlot Red
Pale Green
RAL ClassicClassic
Pale Green
LRV 31

Pale Green reads noticeably lighter

Pine Needle
Merlot Red
Pine Needle
Dulux
Pine Needle
LRV 7

Merlot Red reads slightly lighter

Cement grey
Merlot Red
Cement grey
RAL ClassicClassic
Cement grey
LRV 24

Cement grey reads noticeably lighter

Guilford Green
Merlot Red
Guilford Green
Benjamin Moore
Guilford Green
LRV 57

Guilford Green is the lighter choice