New Age vs Pure White
Where New Age belongs to Benjamin Moore's range, Pure White is a Sherwin-Williams color. Hue-wise, New Age belongs to the grey family and Pure White to the beige-greige family. Pure White (LRV 84) reflects noticeably more light than New Age (LRV 63), a difference of 21 points that becomes especially apparent in rooms with limited natural light. New Age runs red while Pure White is decidedly warm, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 11.2, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
New Age vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see New Age on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More New Age comparisons
See how New Age stacks up against other well-photographed colors across different brands and tones.
White Dove reflects far more light (LRV 83 vs 63), opening up a space where New Age encloses it.
A 11-point LRV gap (63 vs 52) makes New Age the marginally brighter of the two.
At LRV 63 vs 30, New Age is decisively the brighter choice.
Their light reflectance is nearly identical (LRV 63 vs 60), so neither reads brighter in a room.
New Age reads slightly lighter (LRV 63 vs 58), a gap that shows most in low-lit rooms.
New Age reflects far more light (LRV 63 vs 27), opening up a space where Denim Drift encloses it.
At LRV 63 vs 43, New Age is decisively the brighter choice.
New Age reads slightly lighter (LRV 63 vs 55), a gap that shows most in low-lit rooms.
New Age reflects far more light (LRV 63 vs 44), opening up a space where Hardwick White encloses it.
With LRVs of 66 and 63, the two reflect almost the same amount of light.
Shoji White reads slightly lighter (LRV 74 vs 63), a gap that shows most in low-lit rooms.
New Age reflects far more light (LRV 63 vs 12), opening up a space where Pewter Green encloses it.
Skimming Stone reads slightly lighter (LRV 68 vs 63), a gap that shows most in low-lit rooms.
New Age reflects far more light (LRV 63 vs 12), opening up a space where Vintage Vogue encloses it.
New Age reflects far more light (LRV 63 vs 45), opening up a space where Saybrook Sage encloses it.
At LRV 63 vs 31, New Age is decisively the brighter choice.
At LRV 63 vs 7, New Age is decisively the brighter choice.
At LRV 63 vs 24, New Age is decisively the brighter choice.
A 5-point LRV gap (63 vs 57) makes New Age the marginally brighter of the two.
A 9-point LRV gap (72 vs 63) makes Just Walnut the marginally brighter of the two.