New London Burgundy vs Denim Drift

New London BurgundyBenjamin MoorevsDenim DriftDuluxΔE 33.0Very different colors

New London Burgundy is a Benjamin Moore color while Denim Drift comes from Dulux. New London Burgundy reads as pink, while Denim Drift reads as blue-grey — two distinct hue families, not close cousins. At LRV 27 vs 10, Denim Drift will read as the brighter of the two — a 17-point gap that matters most in north-facing or low-light rooms. The tonal difference — New London Burgundy's red character against Denim Drift's cool — becomes most visible against white trim or in morning light. At ΔE 33.0, these are genuinely distinct colors — a strong contrast if used together, or a meaningful choice between two different directions. Below you'll find 3 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.

New London Burgundy vs Denim Drift in Real Spaces

3 real rooms side by side. Seeing New London Burgundy and Denim Drift in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.

Living Room

Living rooms test a color across a full range of conditions — morning sun, afternoon shade, and evening lamp light all shift how both of these read. Denim Drift returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.

New London BurgundyNew London Burgundy living room interior

@north_mast_house

Denim DriftDulux Denim Drift living room paint review

@melshousetohome

Bathroom

Bathrooms amplify color — the enclosed space and reflective surfaces make what reads subtle elsewhere feel more present here. The LRV gap is large enough that Denim Drift will make the room feel meaningfully brighter than New London Burgundy would.

New London BurgundyBenjamin Moore New London Burgundy bathroom color

@newbury.home

Denim DriftDulux Denim Drift bathroom color review

@homefunkyhome

Home Office

In a home office, wall color sits in your peripheral vision for hours at a time, so temperature and undertone matter more than you might expect. The LRV gap is large enough that Denim Drift will make the room feel meaningfully brighter than New London Burgundy would.

New London BurgundyNew London Burgundy home office interior

@owen_the_massachusite

Denim DriftDulux Denim Drift home office makeover

@haxton.dreamhome

Color Details

New London Burgundy
Benjamin Moore · HC-61
Hex#754B4E
LRV9.8
BrandBenjamin Moore
NumberHC-61
UndertoneRed
TemperatureWarm
BrightnessDark
Denim Drift
Dulux · 87BG 27/077
Hex#7c8d95
LRV27.0
BrandDulux
Number87BG 27/077
Undertone
TemperatureCool
BrightnessMedium

New London Burgundy vs Denim Drift Simulated Comparison

5 simulated room previews — drag the slider on each to see New London Burgundy on one side and Denim Drift on the other.

Bathroom
Bedroom
House
Kitchen Cabinets
Living Room

Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.

More New London Burgundy comparisons

See how New London Burgundy stacks up against other well-photographed colors across different brands and tones.

White Dove
New London Burgundy
White Dove
Benjamin Moore
White Dove
LRV 83

White Dove is the lighter choice

Ammonite
New London Burgundy
Ammonite
Farrow & Ball
Ammonite
LRV 69

Ammonite is the lighter choice

Iron Ore
New London Burgundy
Iron Ore
Sherwin-Williams
Iron Ore
LRV 6

New London Burgundy reads slightly lighter

Purbeck Stone
New London Burgundy
Purbeck Stone
Farrow & Ball
Purbeck Stone
LRV 52

Purbeck Stone is the lighter choice

Evergreen Fog
New London Burgundy
Evergreen Fog
Sherwin-Williams
Evergreen Fog
LRV 30

Evergreen Fog reads noticeably lighter

Mizzle
New London Burgundy
Mizzle
Farrow & Ball
Mizzle
LRV 52

Mizzle is the lighter choice

Agreeable Gray
New London Burgundy
Agreeable Gray
Sherwin-Williams
Agreeable Gray
LRV 60

Agreeable Gray is the lighter choice

Tranquil Dawn
New London Burgundy
Tranquil Dawn
Dulux
Tranquil Dawn
LRV 55

Tranquil Dawn is the lighter choice

Balboa Mist
New London Burgundy
Balboa Mist
Benjamin Moore
Balboa Mist
LRV 66

Balboa Mist is the lighter choice

Vintage Vogue
New London Burgundy
Vintage Vogue
Benjamin Moore
Vintage Vogue
LRV 12

Nearly identical in tone

Pale Green
New London Burgundy
Pale Green
RAL ClassicClassic
Pale Green
LRV 31

Pale Green reads noticeably lighter

Pine Needle
New London Burgundy
Pine Needle
Dulux
Pine Needle
LRV 7

Nearly identical in tone

Cement grey
New London Burgundy
Cement grey
RAL ClassicClassic
Cement grey
LRV 24

Cement grey reads noticeably lighter

Just Walnut
New London Burgundy
Just Walnut
Dulux
Just Walnut
LRV 72

Just Walnut is the lighter choice

Black grey
New London Burgundy
Black grey
RAL ClassicClassic
Black grey
LRV 6

New London Burgundy reads slightly lighter

Piazza
New London Burgundy
Piazza
Tikkurila
Piazza
LRV 65

Piazza is the lighter choice

Humble Yellow
New London Burgundy
Humble Yellow
Jotun
Humble Yellow
LRV 57

Humble Yellow is the lighter choice

Windmill Lane
New London Burgundy
Windmill Lane
Little Greene
Windmill Lane
LRV 31

Windmill Lane reads noticeably lighter

Senses
New London Burgundy
Senses
Jotun
Senses
LRV 41

Senses is the lighter choice

Lamp Black
New London Burgundy
Lamp Black
Little Greene
Lamp Black
LRV 3

New London Burgundy reads slightly lighter

Washed Linen
New London Burgundy
Washed Linen
Jotun
Washed Linen
LRV 55

Washed Linen is the lighter choice

Tea with Florence
New London Burgundy
Tea with Florence
Little Greene
Tea with Florence
LRV 18

Tea with Florence reads slightly lighter

Thames Fog
New London Burgundy
Thames Fog
Valspar
Thames Fog
LRV 27

Thames Fog reads noticeably lighter

Ocean Abyss
New London Burgundy
Ocean Abyss
Behr
Ocean Abyss
LRV 7

Nearly identical in tone

Classic Silver
New London Burgundy
Classic Silver
Behr
Classic Silver
LRV 48

Classic Silver is the lighter choice

Teton Blue
New London Burgundy
Teton Blue
Behr
Teton Blue
LRV 31

Teton Blue reads noticeably lighter

RAL 110-2
New London Burgundy
RAL 110-2
RAL EffectEffect
RAL 110-2
LRV 72

RAL 110-2 is the lighter choice

RAL 110-1
New London Burgundy
RAL 110-1
RAL EffectEffect
RAL 110-1
LRV 80

RAL 110-1 is the lighter choice

Paper
New London Burgundy
Paper
Tikkurila
Paper
LRV 88

Paper is the lighter choice

Passageway
New London Burgundy
Passageway
Valspar
Passageway
LRV 14

Passageway reads slightly lighter