New London Burgundy vs Senses

New London BurgundyBenjamin MoorevsSensesJotunΔE 36.3Very different colors

Where New London Burgundy belongs to Benjamin Moore's range, Senses is a Jotun color. New London Burgundy reads as pink, while Senses reads as beige-greige — two distinct hue families, not close cousins. Senses (LRV 41) reflects noticeably more light than New London Burgundy (LRV 10), a difference of 31 points that becomes especially apparent in rooms with limited natural light. New London Burgundy runs red while Senses is decidedly warm, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 36.3, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below you'll find 3 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.

New London Burgundy vs Senses in Real Spaces

3 real rooms side by side. Seeing New London Burgundy and Senses in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.

Living Room

In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The LRV gap is large enough that Senses will make the room feel meaningfully brighter than New London Burgundy would.

New London BurgundyNew London Burgundy living room interior

@north_mast_house

SensesJotun Senses scandi living room paint

@eline.amalie

Bathroom

Bathrooms are one of the few spaces where you're genuinely enclosed by the paint color, which makes the choice between these two more consequential. Senses reflects noticeably more light off the walls, making the space read more open than New London Burgundy.

New London BurgundyBenjamin Moore New London Burgundy bathroom color

@newbury.home

SensesJotun Senses minimalist bathroom paint

@grobyggebo

Home Office

The test for a home office color isn't how it looks in a quick glance — it's whether it still feels right after a full day of work. Senses reflects noticeably more light off the walls, making the space read more open than New London Burgundy.

New London BurgundyNew London Burgundy home office interior

@owen_the_massachusite

SensesJotun Senses home office color review

@hallmarksgatan

Color Details

New London Burgundy
Benjamin Moore · HC-61
Hex#754B4E
LRV9.8
BrandBenjamin Moore
NumberHC-61
UndertoneRed
TemperatureWarm
BrightnessDark
Senses
Jotun · 2024
Hex#bea795
LRV41.3
BrandJotun
Number2024
Undertone
TemperatureWarm
BrightnessMedium

New London Burgundy vs Senses Simulated Comparison

5 simulated room previews — drag the slider on each to see New London Burgundy on one side and Senses on the other.

Bathroom
Bedroom
House
Kitchen Cabinets
Living Room

Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.

More New London Burgundy comparisons

See how New London Burgundy stacks up against other well-photographed colors across different brands and tones.

White Dove
New London Burgundy
White Dove
Benjamin Moore
White Dove
LRV 83

White Dove is the lighter choice

Ammonite
New London Burgundy
Ammonite
Farrow & Ball
Ammonite
LRV 69

Ammonite is the lighter choice

Iron Ore
New London Burgundy
Iron Ore
Sherwin-Williams
Iron Ore
LRV 6

New London Burgundy reads slightly lighter

Purbeck Stone
New London Burgundy
Purbeck Stone
Farrow & Ball
Purbeck Stone
LRV 52

Purbeck Stone is the lighter choice

Evergreen Fog
New London Burgundy
Evergreen Fog
Sherwin-Williams
Evergreen Fog
LRV 30

Evergreen Fog reads noticeably lighter

Mizzle
New London Burgundy
Mizzle
Farrow & Ball
Mizzle
LRV 52

Mizzle is the lighter choice

Agreeable Gray
New London Burgundy
Agreeable Gray
Sherwin-Williams
Agreeable Gray
LRV 60

Agreeable Gray is the lighter choice

Denim Drift
New London Burgundy
Denim Drift
Dulux
Denim Drift
LRV 27

Denim Drift reads noticeably lighter

Tranquil Dawn
New London Burgundy
Tranquil Dawn
Dulux
Tranquil Dawn
LRV 55

Tranquil Dawn is the lighter choice

Balboa Mist
New London Burgundy
Balboa Mist
Benjamin Moore
Balboa Mist
LRV 66

Balboa Mist is the lighter choice

Vintage Vogue
New London Burgundy
Vintage Vogue
Benjamin Moore
Vintage Vogue
LRV 12

Nearly identical in tone

Pale Green
New London Burgundy
Pale Green
RAL ClassicClassic
Pale Green
LRV 31

Pale Green reads noticeably lighter

Pine Needle
New London Burgundy
Pine Needle
Dulux
Pine Needle
LRV 7

Nearly identical in tone

Cement grey
New London Burgundy
Cement grey
RAL ClassicClassic
Cement grey
LRV 24

Cement grey reads noticeably lighter

Black grey
New London Burgundy
Black grey
RAL ClassicClassic
Black grey
LRV 6

New London Burgundy reads slightly lighter

Piazza
New London Burgundy
Piazza
Tikkurila
Piazza
LRV 65

Piazza is the lighter choice

Humble Yellow
New London Burgundy
Humble Yellow
Jotun
Humble Yellow
LRV 57

Humble Yellow is the lighter choice

Windmill Lane
New London Burgundy
Windmill Lane
Little Greene
Windmill Lane
LRV 31

Windmill Lane reads noticeably lighter

Lamp Black
New London Burgundy
Lamp Black
Little Greene
Lamp Black
LRV 3

New London Burgundy reads slightly lighter

Washed Linen
New London Burgundy
Washed Linen
Jotun
Washed Linen
LRV 55

Washed Linen is the lighter choice

Antique White
New London Burgundy
Antique White
Jotun
Antique White
LRV 56

Antique White is the lighter choice

Tea with Florence
New London Burgundy
Tea with Florence
Little Greene
Tea with Florence
LRV 18

Tea with Florence reads slightly lighter

Thames Fog
New London Burgundy
Thames Fog
Valspar
Thames Fog
LRV 27

Thames Fog reads noticeably lighter

Ocean Abyss
New London Burgundy
Ocean Abyss
Behr
Ocean Abyss
LRV 7

Nearly identical in tone

Classic Silver
New London Burgundy
Classic Silver
Behr
Classic Silver
LRV 48

Classic Silver is the lighter choice

Teton Blue
New London Burgundy
Teton Blue
Behr
Teton Blue
LRV 31

Teton Blue reads noticeably lighter

RAL 110-2
New London Burgundy
RAL 110-2
RAL EffectEffect
RAL 110-2
LRV 72

RAL 110-2 is the lighter choice

RAL 110-1
New London Burgundy
RAL 110-1
RAL EffectEffect
RAL 110-1
LRV 80

RAL 110-1 is the lighter choice

Paper
New London Burgundy
Paper
Tikkurila
Paper
LRV 88

Paper is the lighter choice

Passageway
New London Burgundy
Passageway
Valspar
Passageway
LRV 14

Passageway reads slightly lighter