Pure White vs Artichoke
Pure White (Benjamin Moore) and Artichoke (Sherwin-Williams) come from different manufacturers. Hue-wise, Pure White belongs to the green-white family and Artichoke to the grey family. The 58-point LRV gap — 79 for Pure White vs 21 for Artichoke — means Pure White will open up a space more effectively. Where Pure White leans green, Artichoke reads neutral — a distinction that shifts noticeably depending on the light source and surrounding finishes. A ΔE of 40.7 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 3 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Pure White vs Artichoke in Real Spaces
3 real rooms side by side. Seeing Pure White and Artichoke in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Bathroom
Small bathrooms intensify color. A shade that seems quiet in a larger room can feel immersive when you're surrounded by it on four walls. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
House
A full exterior is the most demanding test for a paint color — scale and outdoor light both amplify differences that seem small on a swatch. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Kitchen Cabinets
Cabinet color is always seen in context — against countertops, backsplash, and hardware — which amplifies undertone differences that might disappear on a plain wall. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Color Details
Pure White vs Artichoke Simulated Comparison
5 simulated room previews — drag the slider on each to see Pure White on one side and Artichoke on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Pure White comparisons
See how Pure White stacks up against other well-photographed colors across different brands and tones.
White Dove reads slightly lighter (LRV 83 vs 79), a gap that shows most in low-lit rooms.
A 10-point LRV gap (79 vs 69) makes Pure White the marginally brighter of the two.
Pure White reflects far more light (LRV 79 vs 6), opening up a space where Iron Ore encloses it.
At LRV 79 vs 52, Pure White is decisively the brighter choice.
At LRV 79 vs 30, Pure White is decisively the brighter choice.
Pure White reflects far more light (LRV 79 vs 52), opening up a space where Mizzle encloses it.
At LRV 79 vs 60, Pure White is decisively the brighter choice.
Pure White reflects far more light (LRV 79 vs 58), opening up a space where Accessible Beige encloses it.
Pure White reflects far more light (LRV 79 vs 27), opening up a space where Denim Drift encloses it.
At LRV 79 vs 43, Pure White is decisively the brighter choice.
At LRV 79 vs 4, Pure White is decisively the brighter choice.
Pure White reflects far more light (LRV 79 vs 55), opening up a space where Tranquil Dawn encloses it.
Pure White reflects far more light (LRV 79 vs 13), opening up a space where Bancha encloses it.
Pure White reflects far more light (LRV 79 vs 44), opening up a space where Hardwick White encloses it.
A 5-point LRV gap (84 vs 79) makes Pure White the marginally brighter of the two.
Pure White reflects far more light (LRV 79 vs 66), opening up a space where Balboa Mist encloses it.
Pure White reads slightly lighter (LRV 79 vs 74), a gap that shows most in low-lit rooms.
Snowbound reads slightly lighter (LRV 83 vs 79), a gap that shows most in low-lit rooms.
Pure White reflects far more light (LRV 79 vs 12), opening up a space where Pewter Green encloses it.
Pure White reads slightly lighter (LRV 79 vs 68), a gap that shows most in low-lit rooms.
At LRV 79 vs 41, Pure White is decisively the brighter choice.
A 11-point LRV gap (79 vs 68) makes Pure White the marginally brighter of the two.
At LRV 79 vs 25, Pure White is decisively the brighter choice.
Pure White reflects far more light (LRV 79 vs 12), opening up a space where Vintage Vogue encloses it.
Pure White reflects far more light (LRV 79 vs 45), opening up a space where Saybrook Sage encloses it.
At LRV 79 vs 31, Pure White is decisively the brighter choice.
At LRV 79 vs 7, Pure White is decisively the brighter choice.
At LRV 79 vs 24, Pure White is decisively the brighter choice.
At LRV 79 vs 57, Pure White is decisively the brighter choice.
A 7-point LRV gap (79 vs 72) makes Pure White the marginally brighter of the two.