Simply White vs Pure White
Where Simply White belongs to Benjamin Moore's range, Pure White is a Sherwin-Williams color. Hue-wise, Simply White belongs to the beige-white family and Pure White to the beige-greige family. Simply White (LRV 90) reflects noticeably more light than Pure White (LRV 84), a difference of 6 points that becomes especially apparent in rooms with limited natural light. Both lean warm, so they'll behave similarly in mixed or changing light conditions. The ΔE 3.7 gap is real but not dramatic — close enough to use together, distinct enough to matter as a choice. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Simply White vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Simply White on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Simply White comparisons
See how Simply White stacks up against other well-photographed colors across different brands and tones.
