Simply White vs Artichoke
Simply White (Benjamin Moore) and Artichoke (Sherwin-Williams) come from different manufacturers. Simply White reads as beige-white, while Artichoke reads as grey — two distinct hue families, not close cousins. The 68-point LRV gap — 90 for Simply White vs 21 for Artichoke — means Simply White will open up a space more effectively. Where Simply White leans yellow, Artichoke reads neutral — a distinction that shifts noticeably depending on the light source and surrounding finishes. A ΔE of 44.7 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 5 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Simply White vs Artichoke in Real Spaces
5 real rooms side by side. Seeing Simply White and Artichoke in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Simply White reflects noticeably more light off the walls, making the space read more open than Artichoke.
Bedroom
Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. Simply White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Bathroom
Small bathrooms intensify color. A shade that seems quiet in a larger room can feel immersive when you're surrounded by it on four walls. Simply White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
House
A full exterior is the most demanding test for a paint color — scale and outdoor light both amplify differences that seem small on a swatch. Simply White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Kitchen Cabinets
Cabinet color is always seen in context — against countertops, backsplash, and hardware — which amplifies undertone differences that might disappear on a plain wall. Simply White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Color Details
Simply White vs Artichoke Simulated Comparison
5 simulated room previews — drag the slider on each to see Simply White on one side and Artichoke on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Simply White comparisons
See how Simply White stacks up against other well-photographed colors across different brands and tones.
