Soho Loft vs Ammonite
Where Soho Loft belongs to Benjamin Moore's range, Ammonite is a Farrow & Ball color. Soho Loft reads as grey, while Ammonite reads as beige-greige — two distinct hue families, not close cousins. Ammonite (LRV 69) reflects noticeably more light than Soho Loft (LRV 30), a difference of 38 points that becomes especially apparent in rooms with limited natural light. Soho Loft runs red while Ammonite is decidedly warm, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 25.1, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Soho Loft vs Ammonite Simulated Comparison
5 simulated room previews — drag the slider on each to see Soho Loft on one side and Ammonite on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Soho Loft comparisons
See how Soho Loft stacks up against other well-photographed colors across different brands and tones.
